Guest Column

Anuja Chauhan

Anuja Chauhan

The brain behind some of the most memorable ad slogans like Yeh Dil Maange More, Oye Bubbly and Nothing official about it, Anuja Chauhan worked with JWT India for more than 17 years. A best-seller author, screenwriter and an advertising consultant, she is also a Contributing Editor of THE WEEK.


Love, not lotus, blooms in Delhi

I will be honest, it has sucked to be a Delhiite in recent times. Because no matter

By Anuja Chauhan February 15, 2020

Amit Shah’s bitter lemonade

Because India is a country of many languages, because illiteracy is so rampant and

By Anuja Chauhan February 01, 2020

Wake up and smell the vagina

Overheard at a party recently. A drunken gent talking to an attractive woman, who

By Anuja Chauhan January 18, 2020

Four words against fascism

You can always judge how organic a protest is by the kind of placards and banners

By Anuja Chauhan January 04, 2020

Will the real police stand up?

SOMETHING STRANGE is going on in central Bengaluru. As commuters intermittently

By Anuja Chauhan December 21, 2019

Bollywood’s changing storylines

One only has to compare the handsome, heroic, syncretic Akbar from Jodhaa Akbar

By Anuja Chauhan November 23, 2019

Halloween’s win over ‘dated’ politics

I remember that a few years ago, there was a not-so-subtle move by the freshly

By Anuja Chauhan November 09, 2019

Redefining winning and losing

It is so good that all of Bollywood showed up at Prime Minister Narendra Modi’s

By Anuja Chauhan October 26, 2019

Look who’s openly defecating

Recently, I read in the papers with great interest (but without any surprise,

By Anuja Chauhan October 12, 2019

Mr Amit Shah’s hit tracks

Any executive producer worth his/her salt knows that on a daily prime-time soap

By Anuja Chauhan September 21, 2019

Leprosy of the soul

I think it is pretty clear now that some fairly terrible things are happening in

By Anuja Chauhan September 07, 2019

Democracy, clipped

A small dot of black voting ink has been travelling slowly up the nail of my left

By Anuja Chauhan August 10, 2019

Delhi’s Sheila Sultana

My children grew up in Sheila Dikshit’s Delhi. Much before Narendra Modi’s Mann Ki

By Anuja Chauhan July 27, 2019

Akbarnama, for abdication drama

David Ogilvy, arguably the “father of advertising”, used to send all new office

By Anuja Chauhan July 13, 2019

'Kabir Singh' is toxic masculinity at its worst

So Arjun Reddy has been remade in Hindi, with minimal changes, as Kabir Singh, and

By Anuja Chauhan June 29, 2019
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