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Guest Column

Anuja Chauhan

Anuja Chauhan

The brain behind some of the most memorable ad slogans like Yeh Dil Maange More, Oye Bubbly and Nothing official about it, Anuja Chauhan worked with JWT India for more than 17 years. A best-seller author, screenwriter and an advertising consultant, she is also a Contributing Editor of THE WEEK.

SCHIZO-NATION

BJP cannot be allowed to dumb down and weaponise Hinduism, says Anuja Chauhan

It seems like every day there is a new colloquialism for us oldies to learn. Like

By Anuja Chauhan April 18, 2021

Ashoka University should take some tough calls, says Anuja Chauhan

Ashoka, a liberal arts university at par with the best in the world, has been

By Anuja Chauhan April 04, 2021

Castle’s desi cliches

So cute how all of America is shocked and speechless because an unnamed member of

By Anuja Chauhan March 21, 2021

In the beard, we trust!

I must confess I am hypnotised by ‘the beard’. It was always faultlessly groomed and

By Anuja Chauhan February 21, 2021

Who rained on whose parade?

It is called hijack marketing. You know, like back in the 1990s when Coca Cola paid

By Anuja Chauhan February 07, 2021

Thank you, America

Regular readers of this column may remember the four desi stray puppies (Happy,

By Anuja Chauhan January 24, 2021

The black duke and dalit kings

Netflix’s Christmas Day release Bridgerton, a historical romance series set in 1803,

By Anuja Chauhan January 10, 2021

Look who’s surprised

Why does the GoI always insist on acting so coy? Like, with information? Why don’t

By Anuja Chauhan December 27, 2020

Anything for Karan uncle

Imagine a show called the Fabulous Lives of Bollywood Husbands. Starring (just off

By Anuja Chauhan December 13, 2020

Time for a pup talk

Did you know Donald Trump was the first POTUS in 120 years to not own a dog? And

By Anuja Chauhan November 29, 2020

Root for your roots

I like to believe I am broadminded and inclusive and tolerant of everything except

By Anuja Chauhan November 15, 2020

Canning the goosebumps

Carnation Milk is the best in the land, Here I stand with a can in my hand, No

By Anuja Chauhan November 01, 2020

Demolishing the Hathras girl

So the august courts have concluded that the Babri Masjid pretty much fell down by

By Anuja Chauhan October 18, 2020

Weed-ing out the liberal!

So bhang is the new beef. It is evil, depraved and anti-national, and you can be

By Anuja Chauhan October 04, 2020

Let’s look to our aukaat!

So, in one of the new, ever-plummeting lows that have taken over our national

By Anuja Chauhan September 20, 2020
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