The brain behind some of the most memorable ad slogans like Yeh Dil Maange More, Oye Bubbly and Nothing official about it, Anuja Chauhan worked with JWT India for more than 17 years. A best-seller author, screenwriter and an advertising consultant, she is also a Contributing Editor of THE WEEK.
From the sewage-choked pipes of the $13.3 billion USS Gerald R. Ford to the AI-generated hockey triumphs of Donald Trump, there is a deepening chasm between modern "God-complex" fantasies and the undeniable mess of physical existence
By Anuja Chauhan March 08, 2026
While Bad Bunny’s Super Bowl performance reaffirmed America’s immigrant, pluralist ethos in the face of Donald Trump–era nationalism, India’s political and cultural elite appear increasingly comfortable aligning art with power
By Anuja Chauhan February 22, 2026
The Yuvraj Mehta incident in Noida highlights a catastrophic failure of civic administration where the 27-year-old software engineer died in a sewage-filled construction pit
By Anuja Chauhan February 08, 2026
Hindutva's appeal to youth stems from its ability to offer a powerful sense of belonging, dignity, and community to a non-elite demographic
By Anuja Chauhan January 25, 2026
The Indian obsession with Pakistan is a complex love-hate relationship, evident in both hyper-patriotic Bollywood films and the subtle adoption of Pakistani cultural aesthetics
By Anuja Chauhan January 11, 2026
The Viksit Bharat scheme name contains a coded, subservient religious message ("Ji, Ram Ji") that reflects a wider trend of shutting down democratic debate
By Anuja Chauhan December 28, 2025
Modern ambiguity pervades our "tainted world", where it's hard to distinguish between what's natural and what's skilfully enhanced. This uncertainty manifests across beauty, politics, and cinema, drawing parallels with the iconic Maybelline tagline
By Anuja Chauhan November 30, 2025
Indian cricketers in advertising have evolved dramatically, from the early challenges of stars like Mohammad Azharuddin and the rise of polished professionals like Virat Kohli, to the unstudied, authentic charm of the women cricketers
By Anuja Chauhan November 16, 2025
India's cultural politics reveal a growing pattern of religious division and the suppression of narratives that challenge the dominant Hindutva ideology, exemplified by the denial of entry to scholars like Francesca Orsini and the contentious push for an extended Diwali holiday
By Anuja Chauhan November 02, 2025
Diwali celebrations are undergoing a significant transformation, moving from the nostalgic crackle of childhood fireworks to a call for impactful "truth bombs" that address societal issues
By Anuja Chauhan October 19, 2025
I was particularly impressed by two individuals who followed up their birthday wishes for PM Modi with two very different sorts of birthday presents
By Anuja Chauhan October 05, 2025
Arundhati Roy’s ‘Mother Mary Comes to Me’ is an essential companion piece, offering vivid behind-the-scenes insights into the inspirations for "The God of Small Things"
By Anuja Chauhan September 21, 2025
Profanity in public discourse, exemplified by Dr Christine Fair's recent comments about Donald Trump, sparks a broader discussion on language evolution and the shifting boundaries of acceptable speech
By Anuja Chauhan September 07, 2025
Election Commission faces a significant self-created PR disaster stemming from its mishandling of recent allegations. Their defensive and biased response has only escalated public scrutiny and bolstered the opposition's narrative
By Anuja Chauhan August 24, 2025
Smriti Irani's much-anticipated ‘Kyunki Saas Bhi Kabhi Bahu Thi’ reboot sparks discussions about her acting comeback and political trajectory
By Anuja Chauhan August 10, 2025