Guest Column

Anuja Chauhan

Anuja Chauhan

The brain behind some of the most memorable ad slogans like Yeh Dil Maange More, Oye Bubbly and Nothing official about it, Anuja Chauhan worked with JWT India for more than 17 years. A best-seller author, screenwriter and an advertising consultant, she is also a Contributing Editor of THE WEEK.


Why are we vilifying Gurnam Singh Chaduni, asks Anuja Chauhan

I love the name this new traders' party from Punjab has given itself—Bhartiya Arthik

By Anuja Chauhan September 19, 2021

'Right to be forgotten’ does not seem very legit, opines Anuja Chauhan

So my kids invoked their ‘Right to be Forgotten’ in an argument today. They said

By Anuja Chauhan September 05, 2021

Neeraj Chopra proves Hindu men are as alpha as men from others faiths: Anuja Chauhan

A cute, balding little uncleji is the new face of terror. Perhaps you have seen the

By Anuja Chauhan August 22, 2021

Take your eyes off women athletes, all you morons: Anuja Chauhan

WhatsApp university forwards are always obnoxious. But some are

By Anuja Chauhan August 08, 2021

Anuja Chauhan hopes off-field tears on the faces of our boys will soon be normalised

I am not sure where the tradition comes from, but tears after failure have been de

By Anuja Chauhan July 25, 2021

Anuja Chauhan on how the Modi govt is gaslighting us

Am I mad?’ A friend asked me recently. ‘I was on the road, my mother was gasping for

By Anuja Chauhan July 11, 2021

Anuja Chauhan writes on embittered, misogynistic, hate-filled bunch of 'hincels'

The film Joker made the phrase ‘incel’ mainstream. These are apparently mostly

By Anuja Chauhan June 27, 2021

Our PM is acting like a spoilt child, writes Anuja Chauhan

What times we are living in. The spokesperson of one political party just called the

By Anuja Chauhan June 13, 2021

It is time to reincarnate the Congress: Anuja Chauhan

I think it is safe to say that in India we don’t throw away anything. A T-shirt

By Anuja Chauhan May 30, 2021

India is rallying around true originals: Anuja Chauhan

During her golden phase, Kangana Ranaut symbolised talent, blunt-speak, and being

By Anuja Chauhan May 16, 2021

Act more responsibly with your money, ‘likes’, remotes and votes: Anuja Chauhan

Damn Facebook’s ‘Memories’ feature. The last thing I want to do is look back and

By Anuja Chauhan May 02, 2021

BJP cannot be allowed to dumb down and weaponise Hinduism, says Anuja Chauhan

It seems like every day there is a new colloquialism for us oldies to learn. Like

By Anuja Chauhan April 18, 2021

Ashoka University should take some tough calls, says Anuja Chauhan

Ashoka, a liberal arts university at par with the best in the world, has been

By Anuja Chauhan April 04, 2021

Castle’s desi cliches

So cute how all of America is shocked and speechless because an unnamed member of

By Anuja Chauhan March 21, 2021

In the beard, we trust!

I must confess I am hypnotised by ‘the beard’. It was always faultlessly groomed and

By Anuja Chauhan February 21, 2021
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