The brain behind some of the most memorable ad slogans like Yeh Dil Maange More, Oye Bubbly and Nothing official about it, Anuja Chauhan worked with JWT India for more than 17 years. A best-seller author, screenwriter and an advertising consultant, she is also a Contributing Editor of THE WEEK.
Modern ambiguity pervades our "tainted world", where it's hard to distinguish between what's natural and what's skilfully enhanced. This uncertainty manifests across beauty, politics, and cinema, drawing parallels with the iconic Maybelline tagline
By Anuja Chauhan November 30, 2025
Indian cricketers in advertising have evolved dramatically, from the early challenges of stars like Mohammad Azharuddin and the rise of polished professionals like Virat Kohli, to the unstudied, authentic charm of the women cricketers
By Anuja Chauhan November 16, 2025
India's cultural politics reveal a growing pattern of religious division and the suppression of narratives that challenge the dominant Hindutva ideology, exemplified by the denial of entry to scholars like Francesca Orsini and the contentious push for an extended Diwali holiday
By Anuja Chauhan November 02, 2025
Diwali celebrations are undergoing a significant transformation, moving from the nostalgic crackle of childhood fireworks to a call for impactful "truth bombs" that address societal issues
By Anuja Chauhan October 19, 2025
I was particularly impressed by two individuals who followed up their birthday wishes for PM Modi with two very different sorts of birthday presents
By Anuja Chauhan October 05, 2025
Arundhati Roy’s ‘Mother Mary Comes to Me’ is an essential companion piece, offering vivid behind-the-scenes insights into the inspirations for "The God of Small Things"
By Anuja Chauhan September 21, 2025
Profanity in public discourse, exemplified by Dr Christine Fair's recent comments about Donald Trump, sparks a broader discussion on language evolution and the shifting boundaries of acceptable speech
By Anuja Chauhan September 07, 2025
Election Commission faces a significant self-created PR disaster stemming from its mishandling of recent allegations. Their defensive and biased response has only escalated public scrutiny and bolstered the opposition's narrative
By Anuja Chauhan August 24, 2025
Smriti Irani's much-anticipated ‘Kyunki Saas Bhi Kabhi Bahu Thi’ reboot sparks discussions about her acting comeback and political trajectory
By Anuja Chauhan August 10, 2025
PM Modi's political future faces scrutiny as he approaches 75, the unofficial BJP retirement age that has sidelined other senior leaders. A look at the implications of his age on leadership, alongside a broader societal obsession with fitness and the reluctance of prominent figures to yield their positions
By Anuja Chauhan July 27, 2025
We should speak to children about death
By Anuja Chauhan June 29, 2025
Rajasthan Governor Haribhau Bagade declared at a public meeting in Udaipur that the marriage between Mughal Emperor Akbar and a Rajput princess, Jodha Bai, is a “fabrication”
By Anuja Chauhan June 15, 2025
Today’s right-wingers view women as NPCs
By Anuja Chauhan June 01, 2025
I doubt common Pakistanis are happy
By Anuja Chauhan May 18, 2025
During state funerals, world leaders discuss politics without expectations from either side, or their voters
By Anuja Chauhan May 04, 2025