Guest Column

Anuja Chauhan

Anuja Chauhan

The brain behind some of the most memorable ad slogans like Yeh Dil Maange More, Oye Bubbly and Nothing official about it, Anuja Chauhan worked with JWT India for more than 17 years. A best-seller author, screenwriter and an advertising consultant, she is also a Contributing Editor of THE WEEK.


Did PM, president discuss genocide call against 200 million Indians, asks Anuja Chauhan

Pardon me if the words “stuck on a flyover for over 15 minutes” do not fill me with

By Anuja Chauhan January 23, 2022

Modi's new looks: PM needs to have the best head of hair possible, says Anuja Chauhan

I would call this the year of the big trim. When it began, our PM had long-flowing

By Anuja Chauhan December 26, 2021

Anuja Chauhan writes ‘83’ trailer makes her wistful about the '80s and '90s

Still have goosebumps from watching the trailer of Kabir Khan’s ’83. I have seen it

By Anuja Chauhan December 12, 2021

Propaganda machines say hindutva and Hinduism are the same: Anuja Chauhan

My name is Chauhan and I am not a tva-rorist. What’s that, you may ask? Well,

By Anuja Chauhan November 28, 2021

Anuja Chauhan decodes rightwing outrage over Sabyasachi’s new ad

Why exactly is this BJP gent what’s-his-name so triggered by Sabyasachi’s

By Anuja Chauhan November 14, 2021

What are we going to do about India's ‘about to’ syndrome, asks Anuja Chauhan

Recently, Virat Kohli put out a tweet asking people to stay tuned as he was about to

By Anuja Chauhan October 31, 2021

Anuja Chauhan on the national tit-for-tat policy

A couple of day ago we were fortunate enough to have the honourable chief minister

By Anuja Chauhan October 17, 2021

Anuja Chauhan writes on govt’s ‘paperwork diktat’ to Sonu Sood

I have just returned from the fifth edition of the Ooty Lit Fest, held every year in

By Anuja Chauhan October 03, 2021

Why are we vilifying Gurnam Singh Chaduni, asks Anuja Chauhan

I love the name this new traders' party from Punjab has given itself—Bhartiya Arthik

By Anuja Chauhan September 19, 2021

'Right to be forgotten’ does not seem very legit, opines Anuja Chauhan

So my kids invoked their ‘Right to be Forgotten’ in an argument today. They said

By Anuja Chauhan September 05, 2021

Neeraj Chopra proves Hindu men are as alpha as men from others faiths: Anuja Chauhan

A cute, balding little uncleji is the new face of terror. Perhaps you have seen the

By Anuja Chauhan August 22, 2021

Take your eyes off women athletes, all you morons: Anuja Chauhan

WhatsApp university forwards are always obnoxious. But some are

By Anuja Chauhan August 08, 2021

Anuja Chauhan hopes off-field tears on the faces of our boys will soon be normalised

I am not sure where the tradition comes from, but tears after failure have been de

By Anuja Chauhan July 25, 2021

Anuja Chauhan on how the Modi govt is gaslighting us

Am I mad?’ A friend asked me recently. ‘I was on the road, my mother was gasping for

By Anuja Chauhan July 11, 2021

Anuja Chauhan writes on embittered, misogynistic, hate-filled bunch of 'hincels'

The film Joker made the phrase ‘incel’ mainstream. These are apparently mostly

By Anuja Chauhan June 27, 2021
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