Guest Column

Anuja Chauhan

Anuja Chauhan

The brain behind some of the most memorable ad slogans like Yeh Dil Maange More, Oye Bubbly and Nothing official about it, Anuja Chauhan worked with JWT India for more than 17 years. A best-seller author, screenwriter and an advertising consultant, she is also a Contributing Editor of THE WEEK.


The Tham Luang script

Just as the world was giving up on them, they were discovered, and soon our screens

By Anuja Chauhan July 22, 2018

Bhakt backlash

We hear a lot about the BJP and RSS bhakts—how they are so faithful and so rabid.

By Anuja Chauhan July 08, 2018

Fists of fury

Mohammed Haris Nalapad—a Youth Congress leader and son of a Congress MLA from

By Anuja Chauhan March 04, 2018

Sunny Bengaluru days

So, Shri Narendra Modi came to Bengaluru. The roads were all decked up—there were

By Anuja Chauhan February 18, 2018

Do we know?

Republic Day is here, and I may have written before about how I much I love it. It’s

By Anuja Chauhan February 04, 2018

Abyss of despair

In Slumdog Millionaire (2008), the film that gave us our most recent whiff of Oscar

By Anuja Chauhan January 21, 2018

Grey and proud

For quite a few years now, I’ve been wanting to break the brassy mahogany shackle L’Oréal Paris has on...

By Anuja Chauhan January 07, 2018

Kick up a stink

When I was a young girl growing up in boarding school, we had this little ritual we used to follow...

By Anuja Chauhan November 26, 2017

List of fury

Name and shame’ is the buzzword of the moment. It started in Hollywood, where it unfolded eerily like...

By Anuja Chauhan November 12, 2017

Lights, camera, politics!

And so the SASILS are back in the headlines. Can’t say I’ve missed them, but seeing a sunglassed Robert...

By Anuja Chauhan October 29, 2017

Pray and let pray

Getting cricketers to emote isn’t easy, ask any advertising copywriter. We suffered for years with...

By Anuja Chauhan October 15, 2017

Blame game’s lame

Advertising #101: once you become top dog, you are no longer underdog. It is true for brands, it is...

By Anuja Chauhan October 01, 2017

Truth and dare

You know how, when somebody recites an Urdu couplet at a kavi <i>sammelan</i>, the listeners dutifully...

By Anuja Chauhan September 17, 2017

The arithmetic of unfairness

Recently, I met a bunch of new Class 11 parents at a ‘meet the class’ session at my son’s school....

By Anuja Chauhan September 03, 2017

A folio of flops

Browsing in a bookstore recently, I found so many books about the making of famous films, like...

By Anuja Chauhan August 20, 2017
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