Guest Column

Anuja Chauhan

Anuja Chauhan

The brain behind some of the most memorable ad slogans like Yeh Dil Maange More, Oye Bubbly and Nothing official about it, Anuja Chauhan worked with JWT India for more than 17 years. A best-seller author, screenwriter and an advertising consultant, she is also a Contributing Editor of THE WEEK.


Canning the goosebumps

Carnation Milk is the best in the land, Here I stand with a can in my hand, No

By Anuja Chauhan November 01, 2020

Demolishing the Hathras girl

So the august courts have concluded that the Babri Masjid pretty much fell down by

By Anuja Chauhan October 18, 2020

Weed-ing out the liberal!

So bhang is the new beef. It is evil, depraved and anti-national, and you can be

By Anuja Chauhan October 04, 2020

Let’s look to our aukaat!

So, in one of the new, ever-plummeting lows that have taken over our national

By Anuja Chauhan September 20, 2020

Learn from Prashant Bhushan

I do not know about you guys, but ‘a visible and full-time Congress president’

By Anuja Chauhan September 06, 2020

A lesson soaked with sweat

We are all snobs, at the end of the day. If we pride ourselves on being entirely

By Anuja Chauhan August 23, 2020

The cheerleader effect

Everybody loves a boy band. From the Beatles, to Backstreet Boys and Boyz II Men, to

By Anuja Chauhan August 09, 2020

Shameful, disgusting forcefulness

This week one Shubham Mishra, who I have never heard of before—unleashed a vile

By Anuja Chauhan July 26, 2020

The spectacle that life is

Remember the good old days when you did not have to prove you loved your country by

By Anuja Chauhan June 28, 2020

Poor Indian lives matter?

My daughter came to me really triggered a couple of days ago. (That is current

By Anuja Chauhan June 14, 2020

Taking bus #11 home

My grandmother had a rather charming description for pedestrian travel. If she

By Anuja Chauhan May 31, 2020

Behind #boislockerroom

Bade bade deshon mein aisi choti choti baaten hoti rehti hain. In big-big countries,

By Anuja Chauhan May 17, 2020

Lockdown breakdown

Horrible things are happening. As cabin fever intensifies on a locked down world,

By Anuja Chauhan May 03, 2020

Time for a better world

So, my 86-year-old father, who is spending his quarantine alone in his apartment in

By Anuja Chauhan April 19, 2020

Iron men, or feet of clay?

If you really feel the urge to milk something, go find a cow,” read the rather terse

By Anuja Chauhan April 05, 2020
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