Guest Column

Anuja Chauhan

Anuja Chauhan

The brain behind some of the most memorable ad slogans like Yeh Dil Maange More, Oye Bubbly and Nothing official about it, Anuja Chauhan worked with JWT India for more than 17 years. A best-seller author, screenwriter and an advertising consultant, she is also a Contributing Editor of THE WEEK.


This Women’s Day, let us chuck out ‘being liked’

Nobody taught anybody to pick ‘the one with the big ambition’

By Anuja Chauhan March 12, 2023

WPL will bring girl-jock charisma under the mainstream sun

WPL will have a meteoric rise like the IPL

By Anuja Chauhan February 26, 2023

How Pathaan has brought back Bollywood, our maternal grandmother!

An attempt was made to make us forget our much-loved grandmother

By Anuja Chauhan February 12, 2023

Why be afraid of porn and sex?

Talk honestly to your child about porn

By Anuja Chauhan January 29, 2023

Finding our inner Messi

Negativity is click-baity, but positivity can be click-baity, too

By Anuja Chauhan January 01, 2023

Our youth apathetic to injustice around them

The indifference of our young men and women is alarming

By Anuja Chauhan December 11, 2022

How to help rid our nation of monsters like Aftab Poonawalla

Not saying watching OTT shows will turn your child into sick monster, she says

By Anuja Chauhan November 27, 2022

How Rahul is demonstrating qualities that his critics claim he lacks

A nation likes to feel its leaders are fit

By Anuja Chauhan November 13, 2022

Congressis who voted for Kharge should know what his plans are

Perhaps, Kharge-the-pragmatist and Rahul-the-idealist partnership is slowly emerging

By Anuja Chauhan October 30, 2022

"Don’t tear us apart": Anuja Chauhan, on garba row

Indian culture is a fabric that has evolved over centuries and it cannot be segregate

By Anuja Chauhan October 16, 2022

"Killing stray dogs will only worsen situation": Anuja Chauhan

It will create hyper-violent, territorial packs of dogs everywhere

By Anuja Chauhan October 02, 2022

Gen Z is not avoiding responsibilities, it is just being careful

Not right for older generation to dismiss young people’s attitude as ‘use and throw'

By Anuja Chauhan September 18, 2022

Freeing Bilkis Bano case convicts shows India's heartless indifference

The gang-rapists and mass-murderers got a reception from the Vishwa Hindu Parishad

By Anuja Chauhan September 04, 2022

True patriotism doesn’t demand flag as proof

Doing so as a joyous spontaneous show of patriotism is one thing

By Anuja Chauhan August 21, 2022

Anuja Chauhan on nudes and their meaning

Nudity is not really as much about titillation as it is about power

By Anuja Chauhan August 07, 2022
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