Guest Column

Anuja Chauhan

Anuja Chauhan

The brain behind some of the most memorable ad slogans like Yeh Dil Maange More, Oye Bubbly and Nothing official about it, Anuja Chauhan worked with JWT India for more than 17 years. A best-seller author, screenwriter and an advertising consultant, she is also a Contributing Editor of THE WEEK.


Anuja Chauhan on nudes and their meaning

Nudity is not really as much about titillation as it is about power

By Anuja Chauhan August 07, 2022

Anuja Chauhan on branding cues political parties can take from cola-gutkha ads

Parties may end up losing respect if they pander to rockstar-ish turncoats

By Anuja Chauhan July 24, 2022

Agnipath is a bum deal, says Anuja Chauhan

It is pretty clear that today’s regime holds its defence forces in cheap regard

By Anuja Chauhan July 10, 2022

Shivling is omnipresent

Unlike the God of the Abrahamic faiths, Shiva is chill

By Anuja Chauhan June 26, 2022

When a lotus rises, it partially obscures mud it is blooming above: Anuja Chauhan

Aryan Khan case led to claims that children of love jihad are drug-addicted scum

By Anuja Chauhan June 12, 2022

Anuja Chauhan on the hate Zoya Akhtar’s ‘The Archies’ is getting

These haters have no issues with the likes of ‘The Kashmir Files’, ‘Kabir Singh’

By Anuja Chauhan May 29, 2022

I can't chill when fabric of India is in extreme pain: Anuja Chauhan

Islamophobia is so normalised that those pointing it out are seen as party poopers

By Anuja Chauhan May 15, 2022

Anuja Chauhan on 'small' Alia Bhatt's small wedding

The tradition of small weddings especially during times of adversity is a long one

By Anuja Chauhan May 01, 2022

Anuja Chauhan on why the hijab ban will not work

People realised that girls not wearing hijab to school will not benefit India

By Anuja Chauhan March 06, 2022

Bingo's the word, writes Anuja Chauhan

We need more Wordles to bring the world together

By Anuja Chauhan February 20, 2022

Beneath India Gate is the primest, sweetest spot our martyrs deserve: Anuja Chauhan

So, the Amar Jawan Jyoti flame no longer burns beneath the India Gate in what is

By Anuja Chauhan February 06, 2022

Did PM, president discuss genocide call against 200 million Indians, asks Anuja Chauhan

Pardon me if the words “stuck on a flyover for over 15 minutes” do not fill me with

By Anuja Chauhan January 23, 2022

Modi's new looks: PM needs to have the best head of hair possible, says Anuja Chauhan

I would call this the year of the big trim. When it began, our PM had long-flowing

By Anuja Chauhan December 26, 2021

Anuja Chauhan writes ‘83’ trailer makes her wistful about the '80s and '90s

Still have goosebumps from watching the trailer of Kabir Khan’s ’83. I have seen it

By Anuja Chauhan December 12, 2021

Propaganda machines say hindutva and Hinduism are the same: Anuja Chauhan

My name is Chauhan and I am not a tva-rorist. What’s that, you may ask? Well,

By Anuja Chauhan November 28, 2021
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