Guest Column

Anuja Chauhan

Anuja Chauhan

The brain behind some of the most memorable ad slogans like Yeh Dil Maange More, Oye Bubbly and Nothing official about it, Anuja Chauhan worked with JWT India for more than 17 years. A best-seller author, screenwriter and an advertising consultant, she is also a Contributing Editor of THE WEEK.


Chowkidars, we are not stupid!

This has got to be the most dumbed-down election ever. The other day, Twitter was

By Anuja Chauhan March 23, 2019

Let’s send a majboot message

Yeh hamara siddhant hai…. Hum ghar mein ghus kar marangey! Said our prime

By Anuja Chauhan March 09, 2019

Our time will come

Overheard a child in an airport bus asking his mother if we were now at war with

By Anuja Chauhan February 23, 2019

Force of the forties

So I am to be an empty nester. My youngest—now in class 12—starts his board exams

By Anuja Chauhan February 09, 2019

The right sexpert is here

We all have read those furtive, slightly frantic letters that come out in the

By Anuja Chauhan January 26, 2019

Not an accidental flick

The poster of The Accidental Prime Minister makes me think of fancy dress

By Anuja Chauhan January 12, 2019

Hammer out a fresh script, Modiji

What a ghastly year it is been for the superstar trinity. Salman Khan mincingly

By Anuja Chauhan December 29, 2018

Reaching for our reserves

So, Urijit Patel has left the (nation) building. Initially, we all naturally assumed

By Anuja Chauhan December 15, 2018

Slogging hard for slogans

Having spent more than 20 years selling colas, chips and chocolate, I have a healthy

By Anuja Chauhan December 01, 2018

Where Suraiyya slays

In this column, I have held forth a lot on item numbers, mostly fuming against the

By Anuja Chauhan November 17, 2018

Hindus are losing patience!

Uff, got so supremely riled seeing this Giriraj Singh person, union minister for

By Anuja Chauhan November 10, 2018

Siding with ye olde patriarchy

Wow, nice one GOI. Just when we were all wondering where you stood on the vital

By Anuja Chauhan October 28, 2018

#MeToo, conditions apply?

Thank God for Tanushree Dutta. Just when the pressure on us as a society, and

By Anuja Chauhan October 14, 2018

Serena Williams and the lure of the victim card

The Serena Williams-Carlos Ramos-Naomi Osaka triangle has played out on our screens

By Anuja Chauhan September 30, 2018

Predators in sacred spaces

The irony is scalding, shaming and total. Ariana Grande, a successful, empowered

By Anuja Chauhan September 16, 2018
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