Guest Column

Anuja Chauhan

Anuja Chauhan

The brain behind some of the most memorable ad slogans like Yeh Dil Maange More, Oye Bubbly and Nothing official about it, Anuja Chauhan worked with JWT India for more than 17 years. A best-seller author, screenwriter and an advertising consultant, she is also a Contributing Editor of THE WEEK.


Akbarnama, for abdication drama

David Ogilvy, arguably the “father of advertising”, used to send all new office

By Anuja Chauhan July 13, 2019

'Kabir Singh' is toxic masculinity at its worst

So Arjun Reddy has been remade in Hindi, with minimal changes, as Kabir Singh, and

By Anuja Chauhan June 29, 2019

We need more of Virat Kohli's sportsmanlike logic of empathy

Nice of Virat Kohli to reprimand the boorish desis in the crowd for booing Steve

By Anuja Chauhan June 15, 2019

Get up, dust your knees off, and learn

Ugh. The last time I was so pumped up, and proved so disastrously wrong, was back in

By Anuja Chauhan June 01, 2019

Anuja Chauhan's prediction: A new PM with a 'Lagaan'-type crew in tow!

It is prediction time. Everybody and their parrot, their god-man and their Nandi

By Anuja Chauhan May 18, 2019

Why don't women host Bollywood film award shows?

Can you guys keep track of the number of awards Bollywood hands out? There’s IIFA

By Anuja Chauhan May 04, 2019

My struggles with religion

Exciting times! I’m being trolled on Twitter for pointing out, on an NDTV debate,

By Anuja Chauhan April 20, 2019

Chowkidars, we are not stupid!

This has got to be the most dumbed-down election ever. The other day, Twitter was

By Anuja Chauhan March 23, 2019

Let’s send a majboot message

Yeh hamara siddhant hai…. Hum ghar mein ghus kar marangey! Said our prime

By Anuja Chauhan March 09, 2019

Our time will come

Overheard a child in an airport bus asking his mother if we were now at war with

By Anuja Chauhan February 23, 2019

Force of the forties

So I am to be an empty nester. My youngest—now in class 12—starts his board exams

By Anuja Chauhan February 09, 2019

The right sexpert is here

We all have read those furtive, slightly frantic letters that come out in the

By Anuja Chauhan January 26, 2019

Not an accidental flick

The poster of The Accidental Prime Minister makes me think of fancy dress

By Anuja Chauhan January 12, 2019

Hammer out a fresh script, Modiji

What a ghastly year it is been for the superstar trinity. Salman Khan mincingly

By Anuja Chauhan December 29, 2018

Reaching for our reserves

So, Urijit Patel has left the (nation) building. Initially, we all naturally assumed

By Anuja Chauhan December 15, 2018
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