The brain behind some of the most memorable ad slogans like Yeh Dil Maange More, Oye Bubbly and Nothing official about it, Anuja Chauhan worked with JWT India for more than 17 years. A best-seller author, screenwriter and an advertising consultant, she is also a Contributing Editor of THE WEEK.
South Indian fan culture, particularly for teams like Royal Challengers Bengaluru and Chennai Super Kings, exhibits an intense devotion that transcends mere sports
By Anuja Chauhan May 17, 2026
Iranian women are presented as more than capable of negotiating their own battles, boasting near-universal literacy and strong representation in STEM and medicine, despite Western narratives of their oppression
By Anuja Chauhan May 03, 2026
The use of hate speech, especially on a sacred day such as Ram Navami, is deeply disrespectful and blasphemous to Hinduism's rich traditions
By Anuja Chauhan April 19, 2026
Iran crafts top-tier propaganda films, memes, and roasts, leveraging AI to reframe geopolitical conflicts, even trolling Donald Trump
By Anuja Chauhan April 05, 2026
The Shahed kamikaze drone, priced at $20,000-$50,000, effectively neutralises $4 million-$12 million Patriot interceptors, showing superior cost-effectiveness in modern warfare
By Anuja Chauhan March 22, 2026
From the sewage-choked pipes of the $13.3 billion USS Gerald R. Ford to the AI-generated hockey triumphs of Donald Trump, there is a deepening chasm between modern "God-complex" fantasies and the undeniable mess of physical existence
By Anuja Chauhan March 08, 2026
While Bad Bunny’s Super Bowl performance reaffirmed America’s immigrant, pluralist ethos in the face of Donald Trump–era nationalism, India’s political and cultural elite appear increasingly comfortable aligning art with power
By Anuja Chauhan February 22, 2026
The Yuvraj Mehta incident in Noida highlights a catastrophic failure of civic administration where the 27-year-old software engineer died in a sewage-filled construction pit
By Anuja Chauhan February 08, 2026
Hindutva's appeal to youth stems from its ability to offer a powerful sense of belonging, dignity, and community to a non-elite demographic
By Anuja Chauhan January 25, 2026
The Indian obsession with Pakistan is a complex love-hate relationship, evident in both hyper-patriotic Bollywood films and the subtle adoption of Pakistani cultural aesthetics
By Anuja Chauhan January 11, 2026
The Viksit Bharat scheme name contains a coded, subservient religious message ("Ji, Ram Ji") that reflects a wider trend of shutting down democratic debate
By Anuja Chauhan December 28, 2025
Modern ambiguity pervades our "tainted world", where it's hard to distinguish between what's natural and what's skilfully enhanced. This uncertainty manifests across beauty, politics, and cinema, drawing parallels with the iconic Maybelline tagline
By Anuja Chauhan November 30, 2025
Indian cricketers in advertising have evolved dramatically, from the early challenges of stars like Mohammad Azharuddin and the rise of polished professionals like Virat Kohli, to the unstudied, authentic charm of the women cricketers
By Anuja Chauhan November 16, 2025
India's cultural politics reveal a growing pattern of religious division and the suppression of narratives that challenge the dominant Hindutva ideology, exemplified by the denial of entry to scholars like Francesca Orsini and the contentious push for an extended Diwali holiday
By Anuja Chauhan November 02, 2025
Diwali celebrations are undergoing a significant transformation, moving from the nostalgic crackle of childhood fireworks to a call for impactful "truth bombs" that address societal issues
By Anuja Chauhan October 19, 2025