Guest Column

Anuja Chauhan

Anuja Chauhan

The brain behind some of the most memorable ad slogans like Yeh Dil Maange More, Oye Bubbly and Nothing official about it, Anuja Chauhan worked with JWT India for more than 17 years. A best-seller author, screenwriter and an advertising consultant, she is also a Contributing Editor of THE WEEK.


Halloween’s win over ‘dated’ politics

I remember that a few years ago, there was a not-so-subtle move by the freshly

By Anuja Chauhan November 09, 2019

Redefining winning and losing

It is so good that all of Bollywood showed up at Prime Minister Narendra Modi’s

By Anuja Chauhan October 26, 2019

Look who’s openly defecating

Recently, I read in the papers with great interest (but without any surprise,

By Anuja Chauhan October 12, 2019

Mr Amit Shah’s hit tracks

Any executive producer worth his/her salt knows that on a daily prime-time soap

By Anuja Chauhan September 21, 2019

Leprosy of the soul

I think it is pretty clear now that some fairly terrible things are happening in

By Anuja Chauhan September 07, 2019

Democracy, clipped

A small dot of black voting ink has been travelling slowly up the nail of my left

By Anuja Chauhan August 10, 2019

Delhi’s Sheila Sultana

My children grew up in Sheila Dikshit’s Delhi. Much before Narendra Modi’s Mann Ki

By Anuja Chauhan July 27, 2019

Akbarnama, for abdication drama

David Ogilvy, arguably the “father of advertising”, used to send all new office

By Anuja Chauhan July 13, 2019

'Kabir Singh' is toxic masculinity at its worst

So Arjun Reddy has been remade in Hindi, with minimal changes, as Kabir Singh, and

By Anuja Chauhan June 29, 2019

We need more of Virat Kohli's sportsmanlike logic of empathy

Nice of Virat Kohli to reprimand the boorish desis in the crowd for booing Steve

By Anuja Chauhan June 15, 2019

Get up, dust your knees off, and learn

Ugh. The last time I was so pumped up, and proved so disastrously wrong, was back in

By Anuja Chauhan June 01, 2019

Anuja Chauhan's prediction: A new PM with a 'Lagaan'-type crew in tow!

It is prediction time. Everybody and their parrot, their god-man and their Nandi

By Anuja Chauhan May 18, 2019

Why don't women host Bollywood film award shows?

Can you guys keep track of the number of awards Bollywood hands out? There’s IIFA

By Anuja Chauhan May 04, 2019

My struggles with religion

Exciting times! I’m being trolled on Twitter for pointing out, on an NDTV debate,

By Anuja Chauhan April 20, 2019

Chowkidars, we are not stupid!

This has got to be the most dumbed-down election ever. The other day, Twitter was

By Anuja Chauhan March 23, 2019
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