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Rekha Dixit
Rekha Dixit

TOURISM

Taipei looks to book a slot in South Asian tourism market

DSC_9353 Ko Een-je, mayor of Taipei, on a multi-country promotional tour | Aayush Goel

The Taiwanese capital is marketing itself as the next dream destination, on par with European countrysides

  • Taipei will host the 2017 Summer Universiade, an international multi-sport event organised by the International Sports Federation. Here, university athletes will compete in more than 14 sports competitions, including archery, athletics, football, artistic gymnastics, judo, diving, swimming and Taekwondo

If Bollywood needs a change of venue from Alpine pastures and postcard-pretty European countrysides, Taiwanese capital Taipei is more than ready to welcome them. Ko Een-je, mayor of Taipei, on a multi-country promotional tour of his city, made a stop in the national capital and cited various reasons why everyone from filmmakers to corporates to families planning their foreign vacation should head to the Taipei. 

Taipei will host the 2017 Summer Universiade, an international multi-sport event organised by the International Sports Federation. Here, university athletes will compete in more than 14 sports competitions, including archery, athletics, football, artistic gymnastics, judo, diving, swimming and Taekwondo. The biennial meet aims to connect students at both the academic and athletic levels. This year, it is being held from August 19 to 30.

Taipei, which has mainland Chinese with a heavy dose of Japanese culture blended in a South Asian mixing bowl, wants to get noticed in the South Asian tourism market, and has launched a new Go South programme to promote itself among the international clientele. 

The mayor said the sports event will be an exciting time to showcase the city to the international audience. He said Taipei was an Indian traveller-friendly city. To start with, the city has more than 100 vegetarian restaurants offering Indian and Thai cuisine. 

He highlighted the city's friendly public transport system as another incentive. “Although the people of Taiwan see India as distant, there are, in fact, similarities. India was the first country in Asia to implement democracy and strongly encourages citizen discussion and debates as well as citizen political participation, integrating public opinion. Today, Taipei follows the same path, actively encouraging citizen participation in political affairs,” Een-je explained. 

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Topics : #Taiwan | #Tourism

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