The mob mentality strikes Indian Twitterers again. The furore was over an image depicting a popular Hindu mythology scene from Mahabharata. This time though, the outrage was misdirected. Myntra, online fashion app that is now owned by Flipkart, was targeted for an ad that it did not release.
The gullible lot on Twitter got #BoycottMyntra to trend early noon on August 26. On the occasion of Krishna Janmashtami, ScrollDroll, an online viral media site, released a set of 'art work' depicting Indian mythological characters using popular apps.
The illustrations included Hanuman posting a selfie on Instagram, Ganesha looking for modak on Zomato, and the 'offensive' image of Krishna looking for 'extra long sarees' on fashion app Myntra during Draupadi's vastraharan.
Ppl using #BoycottMyntra wait for a while and see who is real culprit. Action should be taken against @ScrollDroll pic.twitter.com/UPYMBlEJNB
— नंदिता ठाकुर (@nanditathhakur) August 26, 2016
While the image clearly has the ScrollDroll logo, many assumed that it was a Myntra ad, and viciously attacked the company for 'insulting Hindu sentiments', calling for a boycott of its app and products.
ScrollDroll issued an apology, and said that the image was in no way commissioned by the fashion app. Myntra also said that they would take legal action against ScrollDroll.
Even after distancing itself from the controversial image, a lot of people on Twitter continue to bash Myntra. The collective rant ranges from unrelated comments on the quality of the clothing sold to blaming the company for being insensitive to Hinduism. Here is a round-up of those who took offence, albeit blindly:
Guys, I started uninstalling @myntra app. Please support & let me know if u r uninstalling too. RT
— ⚡ BLEED SAFFRON ⚡ (@ModiiBHAKT) August 26, 2016
#BoycottMyntra👈🚫 pic.twitter.com/PvFHpMlaz9
I never purchased from @myntra and never ever will purchase from it in future #BoycottMyntra
— Dharmesh Patadiya (@dmpaero) August 26, 2016
According to @myntra's logic whn a girl is raped and she lost her clothes then go for online shopping
— Sir Stuart Binny (@SirBinny) August 26, 2016
shame on u myntra #BoycottMyntra
-Go to playstore.
— Gब्बR (@imAbhishek_J) August 26, 2016
-Search Myntra App.
-Give it 1 rating.
-Teach them the lesson For hurting Hindu feelings.
#BoycottMyntra
According to Myntra, the images were taken down by ScrollDroll, but the barrage of criticism didn't stop.
A Twitterer immediately sent a legal notice to Myntra:
#BoycottMyntra sending legal notice,better apologize or face legal action @RituRathaur @nanditathhakur @mediacrooks pic.twitter.com/mXgpWpXEkH
— Shailesh Tewarie (@ShaileshTewarie) August 26, 2016
There's Nothing Funny In This.Try Making Fun Of Any Other Religion And You'll Know. #BoycottMyntra #ShameScrolldroll pic.twitter.com/7qt9yvXvYm
— Sir Jadeja (@SirZadeja) August 26, 2016
Checking the hash tag #BoycottMyntra.... Where are the 'liberals' now? No JeSuis Myntra? 😀
— Uzma (@uzma_Indianbuzz) August 26, 2016
Some people tried to enlighten the enraged crowd:
For those of you blindly suggesting #BoycottMyntra.
— Sorabh Pant (@hankypanty) August 26, 2016
Try and do a modicum of research before jumping then gun. https://t.co/L46flrKLCS
Saw #BoycottMyntra trending. Searched a little and got to know that the ad wasn't even created by them. Twitter outrage I tell you!
— LOLendra Singh (@LOLendraSingh) August 26, 2016
Idiots can't even boycott the correct website. It was Scroll Droll who made the cartoon series & ppl are shouting #BoycottMyntra. Typical 😂
— That Goan Boy (@schmmuck) August 26, 2016