VIDEO SHARING

Indian version of 'Make Love Not Porn' on the cards

Cindy Gallop phptographed by Kevin Abosch Cindy Gallop, founder of Make Love Not Porn

There will soon be an Indian version of Make Love Not Porn—the US-based real sex videos sharing platform. Its founder Cindy Gallop announced this on the sidelines of Sheroes summit. “India is one of the highest sources of traffic on our platform. But I understand that there is a language barrier with many of them not so fluent in English. There are millennials writing to us that we should start something in India,” said Gallop.

She started Make Love not Porn in 2013, which is a crowdsourced, user-generated video sharing platform showcasing real sex, with a revenue sharing business model for its contributors. These contributors are called Make Love Not Porn Stars. Gallop started the "sex-tech" venture after observing that men were taking porn as the real sex. According to her, hardcore pornography had distorted the way a generation of young men think about sex, and, therefore, it was important to correct those myths.

"We’re making it easier to talk about sex by building a whole new category online—social sex—to normalise sex; promote good sexual values and behaviour; help drive better relationships and better lives; and ultimately make the world a better and happier place", she says.

The former advertising industry veteran, who worked with Bartle Bogle Hegarty (BBH, an international advertising agency) before starting this, says that she wants to help countries reclaim their national sexual identity. "People make love differently based on cultures," she says.

Gallop wants to give an entirely Indian character to her venture here by hiring an Indian team on ground. "There should be a homegrown flavour to it," says the entrepreneur who wants to create Khan Academy of sex education. "Khan Academy teaches you everything except sex education," she says.

At four years old in beta, MakeLoveNotPorn has more than 4,00,000 members globally. Gallop, however, is finding it hard to raise funds for her venture as investors and companies are not willing to fund anything do with adult content.

Offering career advice to women at the Sheroes summit, she said that women should earn lot of money. "Right now all the billionaires are men, so I say to women: you have to set out to make an absolute goddamn tonne of money. When you negotiate your salary, ask for the most money you possibly can without bursting out laughing—for yourself and for every other woman.”

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Topics : #business

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