Amazon has launched its video streaming Stick in India called Amazon Fire TV. The Android-based device can be plugged into TV’s HDMI port immediately converting your TV into a smart TV. The streaming stick has a 1.3GHz quad-core processor, 1GB RAM, 8GB of onboard storage, Bluetooth 4.1 for connecting to remotes and game controllers, and support for Dolby Audio 5.1 surround sound.
Image source: Amazon.in
Unlike Google’s Chromecast, Amazon’s Fire TV can run streaming apps and be controlled without a phone. A remote control with an onboard mic comes bundled with the Stick, so you can search with your voice. The dongle will go on sale on Amazon India for Rs 3,999 .
Bringing internet to TV and making it more lively with wide variety of content has been the latest strategy to woo customers. Airtel recently launched its internet enabled set top box and now it is Fire TV. The space is set to see many more launches in time to come as companies try to cash in on the popularity of online content and OTT apps.
Airtel is partnering with Amazon to offer high speed data and access to a whole bouquet of movies for Amazon Fire TV Stick customers. Customers purchasing Amazon Fire TV will get free 100 GB high speed data via Airtel Broadband/Airtel 4G Home Wi-Fi to enable them to enjoy online content on their TV.
In addition, Airtel Movies, the OTT app from Airtel, will offer Airtel mobile and broadband customers access to an exciting collection of thousands of popular Bollywood movies & premium TV shows across a host of genres.
