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Twitter to relaunch its Blue subscription on Monday, to charge more for iOS

For Apple users, the Twitter Blue subscription will cost $11 per month

TWITTER-M&A/TRIAL

Twitter will relaunch its revamped version of the Blue tick subscription service on Monday. The company in a tweet on Saturday announced that the service will be at a cost of $11 per month for iOS users. 

"We’re relaunching @TwitterBlue on Monday – subscribe on web for $8/month or on iOS for $11/month to get access to subscriber-only features, including the blue checkmark," tweeted Twitter. 

The subscription service was suspended last month after the social media platform was flooded by a wave of imposter accounts it itself approved. Users had spammed the platform with hate speech, impersonating celebrities, brands and politicians.

Twitter further tweeted that the "subscribers will be able to change their handle, display name or profile photo, but if they do they’ll temporarily lose the blue checkmark until their account is reviewed again." 

Also, reports said that Twitter will replace the official handle tick with a gold checkmark for businesses and grey for government and multilateral accounts. 

Though Twitter has not explained why it's going to cost more for Apple users media reports say that the company was looking for ways to offset fees charged in the App Store. 

Twitter launched Twitter Blue in November but it has to be suspended later when the imposter accounts surged on the platform. Though it was scheduled to launch again on November 29, it got delayed. 

Elon Musk, who took Twitter private for $44 billion in November had in a series of tweets last month listed various grievances with Apple, including 30 per cent fee the iPhone maker charges software developers for in-app purchases, reported Reuters. 

He had also accused Apple of threatening to block Twitter from its app store. Later after meeting Apple chief Tim Cook, Musk tweeted that the misunderstanding was resolved. 

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