After Swiggy, matrimonial site Bharat Matrimony has come under fire over its recent advertisement on Holi. A recent video on Holi posted by Bharat Matrimony on Twitter talks about the trauma women face during the Holi celebrations. The ad has sparked a huge debate on the social media with many criticising them for 'targeting Hindu festivals'.
The video shows a woman with her faced covered in different colours. As soon as she washes her face, her bruises becomes visible. "Some colours don't wash away. Harassment during Holi leads to immense trauma," read the texts that appear in the ad.
"Today, a third of women who've faced this trauma, have stopped playing Holi...This Women's Day let's choose to celebrate Holi in a way that is safe and inclusive for women," it added.
This Women's Day & Holi, let's celebrate by creating safer and more inclusive spaces for women. It's important to acknowledge the challenges that women face in public spaces and create a society that truly respects their well-being - today & forever.#BharatMatrimony #BeChoosy pic.twitter.com/9bqIXZqaXu
— Bharatmatrimony.com (@bharatmatrimony) March 8, 2023
Social media users came to the forefront with #BoycottBharatMatrimony hashtags and strongly criticising the ad.
"Hinduphobia is rising and showing it's dirty fangs once again as we see coordinated attack on Hindu festivals," tweeted a social media user.
#BoycottBharatMatrimony#Hinduphobia is rising & showing it's dirty fangs once again as we see coordinated attack on hindu festivals
— Ritu #सत्यसाधक (@RituRathaur) March 9, 2023
This time it's @bharatmatrimony
Just look at their horrendous anti hindu ads about #Holi showing it to be an anti women festival
Disgusting! pic.twitter.com/zVNcxtCh4Z
"The ONLY way @bharatmatrimony will learn a lesson, withdraw this acutely Hindu hating ad and apologise is if the fallout is economic. So far, they have been remarkably shameless. Only way to change this is to call them and register your protest," tweeted Shefali Vaidya.
"Bharat Matrimony has used the beliefs of Indians for some financial gain," said another tweet.
A message about Women’s Day could easily have been sent without linking it to Holi. But that wasn’t the goal. The goal was to vilify Holi. Stop using Hindu festivals for anti-Hindu propaganda. #BoycottBharatMatrimony pic.twitter.com/KYUYMhbUxj
— Kavita (@Sassy_Hindu) March 8, 2023
Under the name of #Holi, Bharat Matrimony gives gyan to Hindus on violence against women.
— ADV. ASHUTOSH J. DUBEY 🇮🇳 (@AdvAshutoshBJP) March 8, 2023
Bharat Matrimony has used the beliefs of Indians for some financial gain!
If you want to have fun, play with colors instead of feelings!
Sorry, @bharatmatrimony!#BoycottBharatMatrimony pic.twitter.com/VDEcPJvO5a
Recently, Swiggy also faced criticism over 'Holi egg' billboard advertisements. The billboards featured eggs and read, "Omelette; Sunny side-up; Kisi ke sarr par. #BuraMatKhelo. Get Holi essentials on Instamart, promoting consumption of eggs instead of smashing them on others head during Holi festival.
#HinduPhobicSwiggy was trending in social media over its recent ad. Following backlash, they had decided to take down the billboards in the Delhi-NCR region.
