When Gods go mobile, faith tech is a booming sector in India—both for the believer and the techpreneur
Devdutt Pattanaik gives four reasons for the bhakti boom in India and says that the state has nationalised what was being done in spirituality cults
This shift to spirituality also holds a warning for conventional religions and traditional social structures
While the 40+ consumer listens to full-length devotional content, the ones in their 20s and 30s are hooked to short-form content
Results 1-4 for Young Indians are embracing spirituality