Apple has notified suppliers that it will halve its iPhone X production target for the first quarter to around 20 million units, Nikkei reported on Monday without citing a source.
The cut was prompted by slower-than-expected sales in the holiday shopping season in Europe, the United States and China, Nikkei reported.
The report added Apple is expected to maintain a total production target of 30 million units for lower-priced models such as the iPhone 8, iPhone 8 Plus and iPhone 7.
Apple Japan replied to Nikkei’s request for comment by stating that it would confirm the details with headquarters.
Earlier, it was reported that Apple might discontinue the first-generation iPhone X around mid-2018 as the second-generation model is set for launch later this year, an analyst associated with Taiwanese business group KGI Securities has said.
According to Ming-Chi Kuo, the most famous analyst with KGI Securities when it comes to Apple, the Cupertino-based giant will not sell iPhone X at lower price as it will hurt its other products in the lower-priced premium segment.
Kuo estimated that Apple would ship about 18 million iPhone X units in the January-March quarter in 2018, MacRumors reported late on January 22.
