Google's AI-powered search feature now available in India – Here's how to use it

India joins the AI search revolution: Simple steps to activate Google's new feature


Google has introduced its cutting-edge AI-powered search feature to India, revolutionising the way users explore the web. This move reflects Google's commitment to maintaining its stronghold in the field of web search. The unveiling of this revamped search experience took place at the annual Google I/O event in May, and it represents a significant leap forward in enhancing the quality and relevance of search results.

This groundbreaking AI-powered search feature is now accessible to users in India and Japan. Previously, it was exclusively available in the United States. The company recently made the announcement via a blog post, underlining their commitment to expanding the reach of the Search Generative Experience (SGE).

In their official statement, Google stated, "This week, we launched Search Labs in the first countries outside the US — India and Japan — enabling people to opt into SGE to help them better understand topics faster, uncover new viewpoints and insights, and get things done more easily."

The new feature allows users to pose questions about specific topics and receive responses in a conversational manner, akin to interacting with an AI chatbot. This approach adds depth and interactivity to the search process, providing users with more natural language-based results.

What's particularly noteworthy for Indian users is the introduction of a special feature. This feature enables seamless switching between English and Hindi through a language toggle, catering to the multilingual needs of the Indian populace. Moreover, users in India now have the option to listen to responses, a feature that has gained popularity. It's important to note that advertisements will continue to be displayed in designated slots on the search page.

Excitingly, this all-new search experience is now accessible to users in both India and Japan. Initially, this feature was exclusive to the United States, but Google's recent blog post indicates their intent to expand the availability of the Search Generative Experience (SGE) to a wider global audience.

For those eager to embrace this innovative search experience, here's a step-by-step guide:

  • Visit
  • Look for the Search Labs icon, situated in the top right corner of the screen.
  • Click on the Search Labs icon, triggering a popup that explains SGE (generative AI in Search).
  • Locate the toggle button next to the line that reads, 'When turned on, SGE may appear when you search.'
  • Toggle the button to activate the new search experience.
  • Optionally, you can click on the "Try an example" option to witness a demonstration of how the new search experience functions.
  • Should you have any feedback or suggestions, utilise the feedback option to provide your input.
  • By following these straightforward steps, you can readily harness the power of the new search experience feature offered by Google.