Social media & the platforms offered by the Internet are a never-ending process. The constant introduction of new updates makes social media platforms & trends undergo changes every now & then. A few years back, when flying cars & trips to the moon were speculated as futuristic-only imaginary- talks for the audience, people cracked jokes about anything nearly possible. Be it talking to a person miles away or a source of entertainment other than traditional ones, everything felt like a bluff & impossible chase. Although flying cars & trips to the moon are not a real thing yet, the Internet & Social Media platforms are!
The Internet gave birth to the one thing that took over the world, and revolutionized the way people live & connect; Social Media! Social Media offers a range of platforms that aid almost everything that a living human needs to sustain his life!
This virtual world revolves around social media which is extremely dynamic. It keeps changing & upgrading with every gust of wind. It is crucial to keep up with the trends of all the social media platforms that these updates & upgrades bring.
And to sum it up, here are 6 major trends that changed the dynamics of social media platforms & drift the internet with,
1. Purpose-driven content- Entertaining Content
Purpose-driven content & campaigns are hot requirements. Such content catches viewers’ attention immediately & also pushes towards making headlines. Purpose-driven campaigns mean engaging & appealing content that connects with the audience emotionally. After analyzing, purpose-driven content works like a jackpot for businesses as well as small production houses & individuals who are trying to steal the thunder. A campaign with a heavy social message that communicates openly & clearly with the audience works like the best marketing strategy.
2. Inclusivity
Social media platforms are like blessings in disguise for the world. With their own pros & cons, these platforms do have a place that talks about bringing revolutions. The big-time revolution that this internet & social media platform made possible was to put forward the thought of inclusivity! A great place to come out, to speak openly about the fears & insecurities, to run campaigns that encourage inclusivity, a place where positivity overtakes negativity always; social media works like an engine that keeps dragging the train of revolution’ forward. Recent social media trends focus on inclusivity and making social media a safe and non-discriminating platform for every caste, creed, race, gender, etc.
3. Virtual & Augmented Reality
Augmented reality or virtual reality, basically a glorified form of artificial intelligence curated especially for the audience to entertain, is one of the best emerging trends of social media platforms. With a variety of features to use, these platforms successfully offer Virtual & Augmented ways to connect & amplify their messages. Through filters, on various social media platforms; the makers have made it easy to connect with a set audience in one go. Various brands, individuals & influencers introduce their filters for their audience, irrespective of the monetary benefit associated with the function. It boosts audience engagement & increases the possibility of making the content go viral.
4. Transparency & Authenticity- Audience driven content
It’s time when transparency & authenticity speaks for the businesses & influencers. The days are no longer the same when misrepresentation could gain loyalty & good deals. Nowadays, audiences demand transparency. Accountability, authenticity, and a justifying reason behind the action make the representation stand out from the crowd. One of the reasons why amid the millions of social media & internet users, a number of businesses & influencers’ campaigns to acquire an audience fail. Keeping the social media handles across platforms up to date with all the information and transparency with change in policies or algorithms as an essential part of a social media marketing plan, it becomes apparent to keep the audience satisfied.
5. Commerce via social media platforms
Something extremely important & talk of the internet is the new emerging marketplace across social media platforms. From locals to international giants, from individuals to big shot companies; everyone making money is directly or indirectly associated with the internet’s little social media platform generated online marketplace. These marketplaces are open for all, with free entry & exit and easy accessibility. A win-win situation for both, sellers & buyers; social media platforms are efficiently the part of commerce & trade these days. Commerce via social media is a hot new trend of social media marketing, and it works effectively once a set audience is established.
Gone are the days when people sent letters through postcards or scheduled plans for shopping or were fans of only stars glorified on big screens. Social Media introduced the world with altogether a new dimension. But with constant changes in the configurations, algorithms & technicalities; the dimensions of social media keep changing. Not just for marketers & business houses, these changes & trends are crucial for every internet and social media enthusiast who looks forward to making a living through it.
