Protein is the gold standard for gym-goers, but fitness influencer Gaurav Taneja—aka ‘Flying Beast’—is challenging the status quo. His latest product launch has effectively "broken the internet," leaving millions of followers intrigued and baffled by its unconventional approach to traditional fitness nutrition.
Taneja's fitness brand 'Beast Life' has launched a 'protein condom', which is touted as the 'world's first protein condom'. With an erotic, catchy caption, the product was launched on Instagram. "We're coming to upgrade your night performance."
What is a protein condom?
According to Taneja, protein condoms offer protection that boosts blood flow, improves circulation and is powered by L-arginine, an amino acid that helps the body build protein.
However, there is no authenticity of the condom mentioned in the announcement as an actual, scientifically established product.
While 'Beast Life' hasn't officially confirmed the product’s reality, the post has already gone viral, leaving the online community divided between curiosity and disbelief.
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The launch of the product just 48 hours before April 1st created a buzz. From a medical standpoint, there is no proven benefit to adding protein (which is meant for muscle repair via digestion) to a contraceptive.
Interestingly, the brand's claim of being the "first" might not be entirely accurate. Last year, the Swedish company LELO launched its 'HEX condom' in Europe, which also features an L-arginine-infused lubricant.
What is L-arginine?
At the heart of the product is L-arginine, an amino acid that helps the body build protein. Though naturally produced by the body, it is also commonly sourced from fish, red meat, beans, and dairy products.
Orally and topically, L-arginine can be used as a supplement. It can also be administered intravenously (IV).
Because L-arginine acts as a vasodilator, opening (dilating) blood vessels, many people take oral L-arginine to treat heart conditions and erectile dysfunction. Studies have found that taking oral L-arginine might improve sexual function in men with erectile dysfunction due to a physical cause.
Consult a doctor before taking the supplements, as it is not recommended for all. L-arginine isn't recommended for those who have had a recent heart attack due to concerns that the supplement might increase the risk of death.
How does L-arginine work topically?
Topical L-arginine works by converting into Nitric Oxide (NO), a powerful vasodilator that relaxes blood vessels and improves local circulation. This process not only enhances oxygen delivery to tissues but also aids in skin hydration and faster healing through collagen stimulation.
Topical L-arginine works in erectile dysfunction (ED) by being absorbed directly into the penile skin, where it acts as a precursor to synthesise nitric oxide (NO). This increased NO relaxes the smooth muscles and widens blood vessels in the penis, enhancing blood flow and improving erection firmness.
