PVR INOX, on Thursday, announced the launch of Bengaluru’s largest cinema at Phoenix Mall of Asia. The 14-screen Megaplex is the multiplex chain's largest property in South India and features three premium formats – MX4D, ScreenX, and Insignia.
PVR INOX also introduced the first MX4D, the immersive 4D movie experience, and ScreenX, 270-degree cinema viewing, in South India.
The 14-Screen Megaplex is Bengaluru's most advanced cinema that includes the multi-sensory MX4D format, premium large screen format ScreenX, three auditoriums of PVR INOX’s luxury format Insignia, along with nine premiere auditoriums with last row celebrity plush recliners. With a seating capacity of 1997, the new cinema is equipped with the best-in-class theatrical technology to offer an immersive and enhanced cinematic experience.
With this, PVR INOX has 172 screens in 26 cinemas in Bengaluru. The chain has as many as 572 screens in 100 properties in South India.
Mr. Ajay Bijli, managing director, PVR INOX Limited, said, “The Southern region is a critical market for us with a steady supply of regional content and passionate consumer demand. We have received an overwhelming response for all our premium screen formats nationwide, prompting us to unveil our largest cinema in South with 14 screens including three superlative cinema formats – MX4D, Screen X and Insignia."
He said it has been PVR INOX’s strategy to make cinemas more experiential and this Megaplex at Phoenix Mall of Asia perfectly aligns with this vision.
Sanjeev Kumar Bijli, executive director, PVR INOX Limited, said, “We are delighted to launch our biggest property in South India, introducing the MX4D and Screen X formats to the region. Bengaluru is a fast-changing and dynamic city in Southern region and one of India’s fast-growing economies. Leveraging on the immense potential of the city aided by proactive governance, it offers one of the most promising destinations for expansion of multiplexes. We are excited to expand our presence in Karnataka with a world-class cinema.”
