Viral Fission’s Co-founder and COO Rishab Shetty talks bout strengthening brand interactions and experiences.
1. With the back-to-school phenomenon in motion, how is Viral Fission planning to elevate the experiences and growth of its 20,000+ strong GenZ network?
After a long and hard pandemic, we are now seeing more and more young people returning to schools and colleges. The resurgence of the phenomenon of returning to school has opened doors to numerous opportunities in an individual's life to grow and succeed.
At Viral Fission, we focus on students, to provide them with an opportunity to work with well-known brands, network in the industry, and show them what the working world is like. Internships with Viral Fission give Gen Z the chance to demonstrate their creativity and gain a better understanding of the industry while having fun doing the same. We help individuals grow their professional network and expose the youth to different areas of work in a career field. The most vital part of an internship, in my opinion, is incorporating a student into a new world of work and profession, where a skilled manager can introduce them to the unique cultures and tasks of being a professional.
We believe in fostering communities and creating community-first experiences to stimulate and nurture the next generation. We have programs and IPs planned such as Runway - a start-up contest where experts help students bring their ideas into existence, by providing them guidance and support on the same. We also have cash prizes for the contest.
Recently we have launched Free Hit- A one-of-a-kind cricket league, intending to engage the dynamic GenZ cohort this IPL season and other inter-college competitions. The purpose of such IPs is to keep folks engaged to establish a good network. In the last 24 months, the platform has launched, expanded, and monetized a range of such IPs across clients. We wish to elevate our brand's relationships with the young community in a more efficient, creative, and dynamic manner.
2. Tell us about Studio TBH, Viral Fission's content arm? How has it catapulted the growth of the company?
Our vision for Viral Fission’s TBH came into existence in the year 2020. It is well-known for creating humorous, wholesome, and relevant content for India's youth. We've worked with artists including Viraj Ghelani, Rahul Subramanian, and Rannvijay Singha. Our mission is to experiment, create, produce, and explore new genres while also collaborating with some of the internet's most popular creators to build a broad collection.
It is to create a content platform that works to improve its storytelling abilities to entertain and engage young people. TBH is an excellent platform for young people to relate to real-life situations. To this effort, we partnered with the Mumbai Indians to provide wholesome and interactive stuff for them during the IPL season matches. It's very exciting to put our lineup content ideas into action to make the youth connect to the brand.
3. How is Viral Fission altering experiences and catering to the needs of GenZ who has entered the workspace?
The GenZ community is the heart of Viral Fission, as it helps us achieve the desired results. We at Viral Fission focus our efforts on expanding the experiences and skill sets of India's Gen Z where we collaborate with brands to do so in unique and creative ways that solve otherwise complex marketing issues for them as well. Since the GenZ members are a very significant part of the network, we ensure there is no alienation in the system. We keep them engaged with activities like VF Turf and VF Parallel so they can focus on fun post-work. Throughout this long-term journey with us, we have provided our ambassadors with additional value through our upskilling workshops, job opportunities, their first professional network outside of college, and even offline experiences. Community participation has increased, as young adults actively engage and take advantage of opportunities that provide value to them.
We at Viral Fission value the interests of all our students and intend to help the GenZ’ers grow and develop their skills while being associated with big brands.
