Digital marketer to producer, Sanjana Parmar’s journey in the entertainment industry is creating waves


Shifting to another field isn't duck soup. But not following your heart is even tougher, isn't it? Thus, there are only a few people who take the chance to revamp their lives by turning over a new leaf, and we know of someone doing just that! Meet producer Sanjana Parmar. You might already know this young and exceptionally talented woman for adding lustre to the entertainment world with her intriguing work.

However, did you know that Sanjana Parmar is also a digital marketer by profession? Yes, you read it right! She was an established digital marketer with a passion for social media management and a knack for content creation. And during the lockdown, when everything was knifed, Sanjana Parmar decided to venture into filmmaking and launched her production house called 'House Of Joy'.

But don't you want to know what inspired her to make this move? "Being someone who relies upon movies to satisfy her entertainment keeda, I always wanted to be a part of this world. There are so many elements that go into making a movie, but being a producer is the best way I can use my skills to bring some truly outstanding stories to life, " said producer Sanjana Parmar, who made her mark with her maiden project, 'Suraj Aur Saanjh'.

It was during the lockdown when her debut work fell into her lap and the producer helmed it with love, effort, and time. Addressing her journey, Sanjana said, "In order to launch a production house, I had to learn the ropes of filmmaking. The process taught me the value of patience. However, the journey to date has been cherishable."

After this smashing foray, Sanjana Parmar continued to add one after the other super-hit projects to her resume, including Surprise, Online Girlfriend, 2 Square and Raja Beta. All of these are bathed in love and support from the viewers and are successfully streaming on Disney Hotstar.

Producer Sanjana Parmar has several trailblazing projects looming over the horizon, which include numerous short films; two rom-com feature films; a thriller feature film; a music video; and a web show. Needless to say, Sanjana Parmar is proving her prowess as a producer, and we hope all these upcoming projects are a huge success too.

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