Actress Anushka Sharma is auctioning her maternity clothes to raise money for a good cause. The proceeds from the online sale will go towards supporting maternal health, and save 2.5 lakh litres of water. She said in a statement that she hopes for this to kickstart a 'circular economy' in the fashion system. “This is a very simple way that each of us can live kinder lives. By sharing pieces back into the circular fashion system and shopping preloved, we have a huge positive impact on the environment,” she told the Times of India.
Anushka said the idea struck her while she was pregnant with daughter Vamika.
She added, "For instance, if even just one percent of pregnant women in urban India bought one piece of preloved maternity clothing over newly manufactured, each year we can conservatively save about as much water as a person drinks in over 200 years! This is a way in which a small action of each individual can make a real difference."
Anushka and Kohli had announced the arrival of their first child on January 11. The couple had written a note to the paparazzi fraternity in Mumbai, urging them to respect their daughter’s privacy. Expressing their gratitude, Sharma and Kohli said they are thankful for all the love being showered on them. "As parents, we have a simple request to make to you. We want to protect the privacy of our child and we need your help and support," the couple said in the statement. They further assured paparazzi they will share the "content" at the right time.