Online shoppers have got another reason to rejoice. Flipkart has taken the next step to make the shopping experience more flexible and hassle-free. Customers who may have previously postponed purchases due to budget constraints can now complete transactions with greater confidence.
Flipkart Group, in partnership with PayU Finance, announced the launch of Flipkart Pay Later, a new credit offering that gives customers flexible repayment options. Customers can utilise this payment model across Flipkart, Myntra, and Flipkart Minutes.
What you need to know:
Customers have three repayment options:
a) Pay Later that offers up to 30 days for everyday purchases
b) Pay in 3 option that splits the cost across three payments
c) EMI plans ranging from 3 to 12 months for higher-value categories including mobiles, electronics, appliances, and furniture.
"Affordability remains the core driver of how millions in India engage with digital commerce. For these consumers, aspiration has never been a constraint; access has. As pioneers of easy financing, with Flipkart Pay Later, we are putting a decade of commerce signals to work, building an underwriting model that sees these customers clearly and extends them credit at the moment it matters the most. This is not a payment feature. It is an important step in building a financial services capability that we believe will fundamentally change who gets to participate in India's digital economy," said Vishal Ahuja, Executive Director, Flipkart Finance.
Who benefits from Flipkart Pay Later?
Customers with high-frequency, lower-value transactions across Flipkart Minutes, fashion, home, beauty, and general merchandise, as well as larger purchases with structured repayment options, can benefit from the new payment model.
"As digital commerce continues to evolve, the need for responsible and accessible credit has never been greater. Through our partnership with Flipkart Finance, we are combining technology, data-driven underwriting, and strong risk management to deliver seamless credit experiences at scale. Flipkart Pay Later is another step towards expanding financial inclusion while powering the next phase of India's digital commerce growth," said Deepak Mendiratta, CEO, PayU Finance.
According to Flipkart, the customer exposure is assessed using multiple data sources, ensuring credit is extended responsibly and without over-leveraging.
