Gurugram-based real estate giant DLF, which has made a name in the premium-to-super luxury market with projects like The Crest and Privana, is entering the highly competitive Mumbai market with its first project in the western suburb of Andheri.
This is DLF's second shot at the Mumbai market dominated by established developers like Oberoi Realty, Hiranandani, Godrej Properties and Piramal.
DLF had acquired a 17-acre land parcel in Mumbai back in 2005 for around ₹700 crore. However, with the company turning its focus completely on developing its projects in the National Capital Region, it never ended up developing the project. The land parcel was later sold in 2012 for around ₹2,700 crore.
"Gurgaon at that point of time was growing. And it needed a lot of attention. And Gurgaon was where a lot of our future interests and the business were. So, therefore, the cost was an opportunity cost of time," said Aakash Ohri, joint managing director of DLF Home Developers.
The Westpark project spans 5.18 acres and is part of a larger 10-acre master plan. In the first phase, DLF is launching four towers, each comprising 37 storeys and 416 residences. The second phase will be four additional towers. Prices for the flats will be in the ₹4 crore to ₹7.5 crore range.
"You cannot not be in Mumbai being a national player," said Ohri.
He said the initial enquiries had been encouraging. He sees a revenue potential of about ₹5,000 crore from this project over the next 12-18 months.
This is a SRA (Slum Rehabilitation Authority) development project and DLF has partnered with the Trident Group, which is building the tenements for the slum dwellers.
Home sales in India's top cities have slowed this year, after strong growth post Covid-19. According to consulting firm Knight Frank, home sales in India's top eight cities declined 2 per cent between January-June 2025 to 1,70,201 units.
However, premium and luxury homes have continued to see strong demand. According to Knight Frank, homes priced over ₹1 crore saw 17 per cent rise in sales. Sales of homes priced in Rs 2-5 crore range, grew even faster at 29 per cent.
In Mumbai, home sales in the first six months of 2025 were little changed at 47,035 units.
DLF's unique selling point has been the focus on community developments and premium amenities like cafes, gyms, play areas, venues for functions, and gardens along with the homes, and this, it says, should give it an edge in Mumbai's real estate market.
"I am bringing the DLF way of life to Mumbai. Once the customer goes through it and starts living the DLF lifestyle, this is going to be a game changer," claimed Ohri.
DLF is the largest real estate developer in India, in terms of market capitalisation. In the year-ended March 2025, DLF reported a consolidated net profit of ₹4,357 crore on revenue of ₹8,996 crore.
According to Ohri, the company has already received multiple proposals for joint ventures in Mumbai. However, the focus for now will be on delivering this first project.
"We want to start and get this product off the ground first; show some kind of a strength and ability, and then get down to doing that. But, Mumbai we are taking very seriously," said Ohri.
Looking ahead, Mumbai and Delhi are going to be big markets, he added.
