Chief Executive of Twitter, Elon Musk, announced that a verified service with different colour checks would be launched next Friday.
According to reports, instead of the existing common blue tick for 'verified' accounts, Twitter has allotted different colours for different organisations. Reuters reported that Elon Musk on Friday allotted colours for the categories - gold for companies, grey for governments and a blue check for individuals including celebrities. "Painful, but necessary," the publication reported quoting Musk. The verified accounts would be manually authenticated before a check is activated, the publication reported.
Musk on Friday also announced offering amnesty for suspended accounts which haven't broken the law or engaged in egregious spam. In a Twitter poll conducted by the CEO, 72.4 per cent voted in favour of offering amnesty. “The people have spoken. Amnesty begins next week. Vox Populi, Vox Dei,” Musk tweeted.
A botched initial launch of its verification service led to a surge in users impersonating celebrities and brands on the platform, Reuters reported.
Twitter on Monday delayed its relaunch of the verification service to make it foolproof as the service is expected to help the social media platform grow its revenue at a time when Musk is trying to retain advertisers.
The subscription service launched after Musk took over Twitter was paused on November 11 as fake accounts mushroomed, forcing the world's richest man to bring back the 'official' badge to some users, the publication reported.