Soon, you might be able to shop online via Reliance Retail's JioMart from your WhatsApp window. According to a report by LiveMint, plans are on to embed e-commerce app JioMart into WhatsApp within six months.
The move will easily onboard WhatsApp's more than 400 million users in India to JioMart, which is trying to take on world's largest online retailer Amazon and homegrown Flipkart in India's e-commerce battleground. Reliance is already India’s biggest offline retailer.
The JioMart integration will make a one-stop messaging platform. With WhatsApp Payment now available in India, adding the retail layer looks like the next logical business step eyeing a market that is estimated to reach $1.3 trillion by 2025. It is to be recalled that WhatsApp's parent firm—Facebook—invested $5.7 billion for a 9.99 per cent stake in Jio Platforms last year.
Ever since the launch of JioMart in May last year, Reliance Retail has been on-boarding local kirana stores on its platform. So, when a customer orders using the JioMart app, the app maps the user to a nearby kirana store. The delivery is either done by the kirana shop or by RIL’s logistics arm Grab, which it acquired in 2019 for $14 million. The kirana store gets a commission on the sales.