Apple has set the target of 2024 to launch its first self-driven car, Reuters reported citing sources. The company aims to produce a passenger vehicle with its own breakthrough battery technology.
At the heart of Apple's strategy is a new battery design that could "radically" reduce the cost of batteries and increase the vehicle's range, Reuters reported citing a source who has seen Apple's battery design.
Making a vehicle is a significant change in Apple's strategy with a supply chain challenge for the company with deep pockets that makes hundreds of millions of electronics products each year with parts from around the world, but has never made a car.
Termed Project Titan, Apple has been in the research of automotive efforts since 2014 when it first started to design its own vehicle from scratch. Doug Field, an Apple veteran who had worked at Tesla Inc , returned to oversee the project in 2018. Since then Apple has been reportedly making enough progress to build passenger vehicles.