Priyanka Sarmacharjee had grown up like any other middle-class girl in a Bengali household. In a small Assamese town, she studied in a government school, took dance lessons and was the apple of her parents’ eyes. Bibhas and Kajari Sarmacharjee never let any kind of want touch their daughter. The cheerful, little foodie enjoyed her time just like any other small-town girl. However, things changed.
Priyanka was always a girl who liked to travel and when someone told her that she needs to go to Bangalore to study if she wants to establish herself, she started dreaming and was caught up in it. Soon, she was in the metropolis, studying B.Com. However, things soon turned for the worse and she had to face some very difficult times. But amid these trying times, her parents’ faces came to her mind. And guess what, in that vey instant, a small glow of inspiration lit up inside her.
Priyanka’s parents both have well-established businesses and are really hard workers. Somehow, she knew, she had to immerse herself into work to get out of the dark zone, maybe do something for herself. That is when she brushed up an old hobby of hers. Priyanka started trying her hand at makeup and slowly, her fame grew. She had transformed many brides and her clientele now included Kannada actress Chaitra Vasudevan, Tollywood actress Koushani Mukherjee and Anmol Chaudhary from Bollywood.
Priyanka was planning something big and goaded on by friends, her clients and inspired by her lovely family, she was able to launch her own beauty platform, Feel Pretty, a go-to store for any beauty enthusiast. The fledgeling entrepreneur didn’t stop at this. She launched her own beauty brand as well. Of course, it would carry her name. ‘P’. P-LASH and P-BRUSH came to the market as the premium range of eyelashes and beautiful makeup brushes. Now, the brand has its own range of imitation jewellery as well.
As an entrepreneur and worker, Priyanka loves to remain busy. She hates procrastinating, and helped by a friend and her younger sister, she works day in and day out to establish her brand. While her celebrity clients promoted her business even in the face of their own problems, her team of dedicated workers gave their all to make the brand grow, even if slowly. They do work hard, yes. But as an entrepreneur, Priyanka believes in friendship. For her, the workplace should reflect a close-knit community. Just like her family holding hands through thick and thin. How could she forget her roots? So, while her team works 20 hours straight on certain days, the whole team also takes leave for 3 days. “It’s smart work that helps more than hard work, you know,” the young entrepreneur says.
Before Feel Pretty, Priyanka had seen how the market was flooded by big foreign brands. Many of these were not affordable and left a huge carbon load behind. She also knew how the makeup industry exploited animals for popular items of makeup. She has, therefore, created a brand that is completely cruelty-free and absolutely local. With her products available online now on major e-commerce sites like Flipkart and Amazon, it looks like the CEO of Feel Pretty, the girl who dared to dream, will soon reach the top of her flight. And feel truly prettier.
