Inspiring video on Olympic athletes' story gets raving reviews

Rio Olympics India Members of the Indian women's field hockey team walk through the Olympic athletes village in Rio de Janeiro, Brazil | AP

India's Olympic athletes may come from different walks of life, facing various hurdles and hardships, but their goal remains same: to never stop when it gets difficult; to win at the Rio Olympics; to make the country proud. A viral YouTube video titled Rukna Nahi Hai, released on August 1, is a heart warming reminder of the potential of the athletic talent that our country possesses, beyond popular sports like cricket.

The two-minute inspiring short released by JSW Sports has already touched many hearts across the nation.

Actor Bipasha Basu, director Guneet Monga, tennis champion Mahesh Bhupati, television host Rannvijay Singh and former MP Naveen Jindal tweeted their support for the athletic champions who will represent India in Rio.

Many are glad that the video finally brings into the limelight the fact that how little attention is given to talented athletes from diverse sporting fields. Besides a dearth of funding for development of modern training facilities for current and upcoming athletes, most of them also become forgotten heroes despite making the nation proud.

JSW Sports is the sports wing of multi-billion-dollar conglomerate JSW Group, which backs the training of athletes for the Olympics. It also owns Bengaluru FC.

On August 2, wrestler Narsingh Yadav, also backed by JSW Sports, was given a clean chit by National Anti Doping Agency on August 2, dropping all charges of failing a doping test. Fans hope that he will be allowed to participate this year, in hopes of grabbing more medals for Team India.

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