India today is a key global centre for the development of tools and technologies rooted in Artificial Intelligence, most of it centred on consumer solutions for the cellular phone. Some of these smart apps share a common DNA: a made-in-India AI tool. Here's one:
Boxx.ai is a software provider that uses AI to "democratize" analytics, bringing it within the reach of thousands of startup. It was set up in July 2016 by 3 graduates of the IIT Bombay and Delhi class of 2005. Ajay Kashyap a product and data science enthusiast, Prakhar Raj, an analytics expert, and Shitiz Bansal a technology enthusiast. Boxx.ai uses Artificial Intelligence to build products that enable enterprises to solve their most critical analytics problems. This is enabled by an intelligent scalable learning platform whose key features are :
- Discovering hidden patterns within your data—catering to issues of sparse data and data of different types
- Constantly learning from every new piece of data—new user, new product, new interaction, new search, new sale…
- Genetically evolving by selecting the best response in a given scenario
The products ensure quick results, significant business benefit—all in a pay-per-use pricing model.
The first product of Boxx.ai was AIDA which has as its mantra: Each and every customer is important and different. It uses AI to personalize every customer touch-point across channels through real-time recommendations, targeted emails/SMS and context- driven app notifications. Its proprietary deep learning algorithms pick up the minutest of details. Here is a trivial example: figuring out that people with last name ending with “jee” love fish. On top of these details, it uses the power and scalability of AI to build separate models for each and every customer, leading to great levels of personalization.
Boxx.ai's pay as you grow plan starts with a free usage till you hit 100,000 customer touches per month.

