Based in Shenzhen, China, Tecno Mobile is a Chinese mobile phone manufacturer. Established in 2006, it is a subsidiary of Transsion Holdings. Focusing its key business in Africa and South Asia, it has a huge market in Latin America as well. Noting that its crucial market was Africa, in 2008, the firm broke business ties with Asia completely. In 2016, Tecno Mobile entered the Middle East and experienced great success in the region. The company decided that its sales in Africa were doing exceedingly well and launched (according to the firm) the “best camera smartphone in Africa”. In the same year, the company launched the Phantom 6 Plus smartphone with biometrics in security validation. With many firsts to its name, in 2017, it launched its initial dual-LED front flash device in the phone Camon CX model.
Climbing to the Top
The company decided to explore the South Asian market once more, entering the region again in 2017. Tecno Mobile has a presence in over 60 emerging markets globally, with Nigeria at its forefront, selling inexpensive handsets. When it entered South Asia in 2017, it entered the Indian market, touting “made for India” phones. Its “i” series took India by storm. The i5 Pro, i3 Pro and i7 were a hit in India instantly. These were affordable phones catering to the middle-income and low-income groups of consumers in the country. These segments clamoured for inexpensive handsets with quality features, especially decent cameras that took great pictures. With the youth constituting a significant portion of the market, Tecno Mobile’s smartphones went off the shelves, with mobiles under 20,000 INR selling like hotcakes.
Launch in India
When the firm came into the Indian market, it began operations in Rajasthan, Gujarat and Punjab, and by the end of the year, spread its tentacles to the rest of the country. In 2017, the company created its Spark-series phones, and they were a hit as well. The Tecno Spark K7 and K9 were both extremely inexpensive, looked stylish, and had a host of features to entice Indian consumers. The company then identified India as an emerging market. Its idea is to capture a significant market share where the population is large, and the purchasing power low. By selling bulk of the phones at low prices, the company makes its profit. Getting feature-rich mobiles under 20,000 INR, Indians love these mid-range Android devices that come with great specifications and battery life, plus have impressive camera arrays.
Banking on e-Commerce Platforms
Tecno Mobile sells most of its smartphones through e-commerce channels, including its own platform. As e-commerce has gained momentum in India, with online platforms being the best way for consumers to purchase smartphones, Tecno Mobile has seen a surge in sales in the country. In January 2018, the company launched the Camon series smartphones. The Tecno Camon CM became popular in India which featured an aspect ratio of 18:9. Tecno Mobile also launches all its phones in its traditional market, Africa, and in 2019, launched the Phantom series in the African market. The Tecno Phantom 9 was launched in 2019 with an AMOLED display and a fingerprint scanner, which became one of its top-sellers.
Delightful Devices
The latest Tecno smartphones are affordable handsets that give consumers the best bang for their buck. Consumers are pleasantly surprised by the quality and durability of these mobiles. For instance, the new Tecno Camon Premier is a superb phone, and is lightweight with excellent battery life. The phone has won many international awards, and this increased its popularity. The affordable Tecno Spark series appeals to the younger set of consumers who make up the bulk of the Indian consumer base. In August 2019, Tecno Mobile launched the series with the Tecno Spark 4 Lite, and the Tecno Air followed. The basic Tecno Spark is a mobile with a large screen, powerful battery and decent storage capacity. The latest offering by Tecno Mobile came in December 2020, with its Tecno Pova series. Targeting Gen Z and millennials, this is a gaming smartphone, with models available in two variants. Robust processors and premium batteries permit great performance with seamless gaming experiences that are immersive and impressive. These phones have fast-charging capability, which allows you to charge up the device in no time.
Purchase Your Favourite Tecno Phone
While still in the throes of the COVID-19 pandemic lockdown, India witnessed the launch of the Tecno Camon Premier 16 in January 2021, a game-changer in the category of camera phones with a price tag of less than 17,000 INR. In the category of mobiles under 20,000 INR, this phone flaunts many firsts. This is the first and only smartphone that has both -- a 64MP quad-rear camera and a 48MP + 8MP dual selfie camera setup. Furthermore, the Tecno Premier 16 comes with a powerful MediaTek G90T chipset with Hyper Engine Technology that takes your gaming experience to the next level. With a large 6.85-inch FHD display, you can also enjoy an immersive visual experience.
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