Sarvam Maya is enjoying a stupendous Sunday at the Kerala box office. The trends are fantastic and the film is set to be a SUPERHIT as a bare minimum from here on with BLOCKBUSTER verdict also well within its reach. The Nivin Pauly starrer has shown a constant upward graph with Day 2 > Day 1 and Day 3 > Day 1. This trend is set to continue with Day 4 also set to comfortably beat Day 3.
The fact that this daily jump in collections is huge tells us that the word-of-mouth for Sarvam Maya is positive and is touted to be the perfect family entertainer for this festive season. While he had been in a rough patch for the last few years, family audience has always been Nivin's forte since the Premam phenomenon happened in 2015.
At a time when most blockbusters are dark action films or big-scale projects, Sarvam Maya comes as a whiff of fresh air and is making the most of this Christmas-New Year season. As per early estimates, there was a huge 35 percent jump in just the advance booking alone for the fourth day. The tracked gross for Day 4 surpassed the Day 1 figures by 1 pm itself and the Day 2 figures should be crossed by 5 pm.
Sarvam Maya is expected to collect upwards of Rs 5.50 crore on its fourth day in Kerala, thereby taking its four-day weekend collections TO Rs 18 crore approximately. The worldwide gross for the opening extended weekend will be around Rs 45 crore and we will get a clearer picture after the details from overseas territories are received.
It is a free run for Sarvam Maya for the next two weeks with no major competition until the Pongal/Sankranti releases arrive. If everything falls into place, this film could be Nivin's first Rs 100 crore grosser worldwide.
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[Data is compiled from independent sources linked to distributors and theater owners. Estimated figures could have a correction in the following day(s) when revised figures are obtained. This website doesn't take responsibility for the authenticity of these numbers]
