With an aim to promote original programming amid the growing video streaming war, Apple has announced a multi-year content partnership with producer-host Oprah Winfrey.
Together, Winfrey and Apple will create original programmes that "embrace her incomparable ability to connect with audiences around the world", the tech giant said in a statement on Saturday.
"Winfrey's projects will be released as part of a lineup of original content from Apple," the company added.
Winfrey is the CEO of the Oprah Winfrey Network (OWN) which is a US-based television channel owned by Harpo Studios and Discovery Inc.
The video streaming is a lucrative business today and Amazon and Netflix are currently leading the market.
Apple recently announced content deals with Reese Witherspoon and Steven Spielberg.
"Netflix previously announced a multi-year production deal with the Obama family, and reportedly paid close to $100 million to secure a deal with Grey's Anatomy and Scandal creator Shonda Rhimes," The Verge reported.
Together, Winfrey and Apple will create original programmes that "embrace her incomparable ability to connect with audiences around the world", the tech giant said in a statement on Saturday.
"Winfrey's projects will be released as part of a lineup of original content from Apple," the company added.
Winfrey is the CEO of the Oprah Winfrey Network (OWN) which is a US-based television channel owned by Harpo Studios and Discovery Inc.
The video streaming is a lucrative business today and Amazon and Netflix are currently leading the market.
Apple recently announced content deals with Reese Witherspoon and Steven Spielberg.
"Netflix previously announced a multi-year production deal with the Obama family, and reportedly paid close to $100 million to secure a deal with Grey's Anatomy and Scandal creator Shonda Rhimes," The Verge reported.
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