As millennials are slowly becoming the most important generational consumer demographic, brands need to be aware of their habits and sensibilities. In particular, millennials purchase goods online, via e-commerce tools, at a far greater rate than they purchase goods in brick and mortar retail stores.
This means that any brand or company that sells goods that wants to survive in the future must secure ‘online shelf space’ on these e-commerce tools as well as figure out how to maximize their sales and marketing via social media. This is particularly true as, according to McKinsey , consumers seem to be less loyal than they ever have been, switching from brand to brand; companies must be hyper-focused on consistently providing the highest quality and most valuable products as they can in order to keep their customers loyal. However, the upside for brands that are able to gain market share is vast, as many believe that the e-commerce market will hit $5.55 billion before 2022 ends.
Travis Killian is an entrepreneur who is acutely aware of these market trends. As one of the most prolific Amazon marketers in the history of the e-commerce giant, Killian understands consumer behavior, brand loyalty, and e-commerce best practices. Believe it or not, Killian is a part of the 6% of select outliers who invest in market disrupting products and services before the age of 30. Having been committed to creating products that provide measurable value to the end consumer and truly innovate and disrupt the marketplace throughout his entire life, it should come as no surprise that Killian is the founder of Upper Echelon Products.
Upper Echelon Products is an American company founded in 2015 in Austin, Texas focused on providing consumers with world-class products and full-service customer support.
Upper Echelon Products, under the leadership of Travis Killian, is the only manufacturer & distributor of eight impressive, best-selling products across a variety of consumer categories. The first product that Upper Echelon Products put out was the Repel® umbrella, an American-made umbrella with key structural tweaks resulting in a “two percent improvement” in function. After the Repel® umbrella, Upper Echelon Products and Travis Killian took what they learned and created the innovative Rain-Mate® umbrella. Since disrupting the umbrella market, Killian and the Upper Echelon Products team has been behind the LumiLux Toilet Light®, the Flux Phenom® magnetic screen doors, the Triton® dog leashes, the Cafe de Chateau® coffee makers, the Le Chateau® wine decanters, and the Everlasting Comfort® ultrasonic humidifiers, memory foam blankets, memory foam seat cushions, and memory foam footrest pillows.
