Music has been an inherent part of human civilization since pre-historic times. From tribal drumming to contemporary electronic beats, music has always been a medium of expression, emotions, and entertainment. With the advent of digital technology, the music industry has undergone a radical transformation, allowing independent artists to break traditional barriers and reach a global audience. Nowadays, Punjabi music’s charm is everywhere, no matter the language or region. The Punjabi music industry's valuation size is approximately about ₹ 500 crores. A leading player in the Punjabi music industry is GK Digital, a music distribution and artist management company that has brought the revolution and empowered music creators with innovative music distribution.
GK Digital was founded in 2018 by Gurpiar Singh aka Guri and Keval Singh aka KV Dhillon. Since then, it has helped various famous Punjabi Singers make an even bigger impact in the music industry. The company's main work function is to distribute and promote Punjabi singer songs on various digital platforms such as Spotify, Apple Music, Wynk Music, Amazon Music, JioSaavn and YouTube Music. They offer a comprehensive suite of services that include digital distribution, artist development, marketing, and playlist pitching, among others. The prominent clients of GK Digital are Geet MP3, Jatt Life Studio, Yo Yo Honey Singh, Jass Manak, Mankirt Aulakh, Rehaan Records, Speed Records, and many more. In their earlier career beginning Punjabi singer Sidhu Moose Wala was also associated with the management company.
Founder of GK Digital , Gurpiar Singh aka Guri says, “I belong to a small village near Mansa in Punjab, where not Many facilities were available to stand out in life. I completed a degree in engineering. However, my passion for music always ignited me to do something big for the music industry. Thus, it inclined me to get involved in the music world and I decided to start GK Digital as a music distribution company with my other partner. With 8 years of experience in this field of music distribution, the company made a vital contribution to building the brand of many Punjabi singers. GK Digital started with two people and now the company has a talented pool of 35-40 members. Today, the brand is associated with singers like Jass Manak, Karan Aujla, Ammy Vier, Yo Yo Honey Singh, etcetera. Various songs are also marketed under the GK Digital music distribution platform.”
One of the key differentiators of GK Digital is its personalised approach to music distribution and brand-building marketing. Unlike other music distribution companies that follow a one-size-fits-all approach, GK Digital takes the time to understand the unique needs and goals of each artist and tailors its service accordingly. Whether an artist is looking to release a single or a full-length album, GK digital provides a customised solution to newcomer singers. GK Digital music distribution platforms are user-friendly and intuitive, allowing creators to easily upload their music and manage their releases. The company also provides detailed analytics and report that help artists track their performance on 150+ streaming platforms and make informed decisions about their marketing strategies. In addition to digital distribution, GK Digital also offers artist development services that include branding, social media management, and content creation.
The company’s team of experts works closely with artists to develop their brand identity and create engaging content that resonates with their audience. This holistic approach to music creators' development helps singers to build their loyal fanbase and establish a sustainable career in the music industry. Another significant aspect of GK Digital services is playlist pitching. Playlists are one of the most effective ways to promote music on streaming platforms, and GK Digital has a dedicated team that specialises in pitching songs to curators of popular playlists. By getting their music featured on prominent playlists, artists can greatly increase their visibility and reach new audiences.
GK Digital is a music distribution and artist management company that has been revolutionising the way music creators distribute and promote their music. With its personalised approach, comprehensive suite of services, and innovative solutions, GK Digital has become a go-to choice for singers looking to establish a successful career in the music industry. As the digital landscape of the music industry continues to evolve, GK Digital is poised to remain at the forefront of music creators to reach new heights of success.
