Radio a powerful medium to reach the last man in society Fadnavis

    Mumbai, Jun 21 (PTI) Maharashtra Chief Minister Devendra Fadnavis said on Saturday that radio has existed for decades and remains just as impactful in present times, calling it a powerful medium that can reach the very last person in society.
    He was speaking at the Maharashtra Radio Festival and the Asha Radio Awards ceremony, where legendary singer Asha Bhosle was present. He also engaged in talks with six radio jockeys.
    Fadnavis fondly recalled his connection with radio, his love for music, and his hobby of writing songs. He even recited a poem and hummed a song at the event, organised to commemorate World Music Day.
    Prime Minister Narendra Modi recognised the profound impact of radio and launched ‘Mann Ki Baat’ as a means to connect directly with every citizen, he said.
    Speaking at the event, Asha Bhosle said, “Had there been no radio, I wouldn't be where I am today.”
    Emphasising the relevance of radio, Fadnavis said that while it has existed for decades, it remains just as impactful today. He described radio as a powerful medium that can reach the very last person in society.
    “Our mornings always began with the radio. We never missed the songs on Vividh Bharati – that's where my connection with radio truly began,” he said.
    “I’ve long believed that we must meaningfully acknowledge the contribution of those working in the radio industry. The institution of these awards is a fulfilling step in that direction. Even though we cannot see the person speaking on the radio, their words create vivid imagery. Radio has the power to paint pictures through sound,” he said.
    Fadnavis said music fosters emotional sensitivity and serves as a powerful stress reliever.
    “Whether during hectic travel or moments of crisis, music has the ability to calm the mind and sharpen our thinking,” he said.
    Radio has become an integral part of daily life for countless citizens, making its relevance timeless and enduring, he said.
    Maharashtra Cultural Affairs Minister Ashish Shelar, who also attended the programme, said the state government instituted these awards to honour excellence in the field, noting that India’s first radio broadcast began in 1923 as ‘Radio Bombay’.
    He said Maharashtra is the first state in the country to formally recognise and celebrate contributions to the radio industry through such accolades.
    Radio played as a source of emotional support during the COVID-19 pandemic, he said, adding that PM Modi personally engaged with radio jockeys across the country to acknowledge their efforts. Shelar also urged the radio industry to continue serving as a bridge between society and culture by promoting Marathi traditions and values through meaningful programmes.
    At the event, awards were presented across 12 categories. Maharashtra currently has 16 mainstream radio stations, 58 community radio stations and 60 active radio centres.

(This story has not been edited by THE WEEK and is auto-generated from PTI)