New Delhi, Nov 11 (PTI) The Pension Fund Regulatory and Development Authority (PFRDA) will observe Children's Financial Security Week (CFSW) from November 12-20 to promote financial literacy among children and encourage enrolment under the NPS Vatsalya Scheme.
The initiative, being organised in commemoration of Children's Day on November 14, aims to sensitise parents and guardians about the importance of early financial planning and building long-term financial security for children, PFRDA said in a statement.
The campaign will be conducted in collaboration with key stakeholders, including the National Centre for Financial Education (NCFE), Points of Presence (PoPs), pension funds and Central Recordkeeping Agencies (CRAs), through physical outreach, digital platforms and public awareness initiatives, it said.
As part of the campaign, stakeholders will undertake special enrolment drives, interactive awareness sessions for parents and guardians, digital campaigns and distribution of educational material.
Outreach activities will also be organised through schools and other educational institutions, the pension fund regulator said.
The campaign seeks to encourage informed financial decision making by parents and guardians to secure their children's long-term financial future, it added.
