The Board of Control for Cricket in India (BCCI) has awarded the title sponsorship rights of the 2020 Indian Premier League to fantasy sports platform and partner Dream11 for a deal worth Rs 250 crore.
Dream11 outbid Tata Sons, which was pegged to be favourites to bag the deal. Other bidders included education technology platforms Byju’s and Unacademy.
The 2020 IPL title sponsorship fell apart after Chinese-owned Vivo pulled out of sponsoring the event this year amid growing calls to boycott products from the neighbouring country in light of India-China tensions at the border. Vivo originally had a five-year deal with the BCCI ending in 2022, but withdrew after calls for a boycott gathered steam following the clash at Galwan Valley in June.
Reports said that Dream11 bagged the 2020 IPL title sponsorship rights on the back of their financial strength. Unacademy is said to have made a bid with Rs 210 crore, while Tata Sons and Byju’s offered Rs 180 crore and Rs 125 crore respectively.
