Come September, it is time for yet another iPhone launch event and this year, Apple has named the event, 'Awe Dropping."
When and where to watch Apple 'Awe Dropping' event?
Awe Dropping event is scheduled for September 9 at 10 am PT, which is 10.30 pm IST. The event will be held at the Steve Jobs Theater on Apple Park campus in California's Cupertino.
Apple will stream the "Awe Dropping" event on YouTube as well as its Apple Events website and the Apple TV app.
Users hoping to catch the event on YouTube can opt for the "Notify me" option to be alerted when the livestreaming begins.
Among the devices likely to be launched for the September event include iPhone 17, Apple Watch Series 11, AirPods Pro 3. They will be loaded with the latest operating systems showcased at WWDC 2025.
Get ready for an awe dropping #AppleEvent on Tuesday, September 9! pic.twitter.com/uAcYp2RLMM
— Tim Cook (@tim_cook) August 26, 2025
The event logo, which shows a glowing Apple logo with vivid blue and yellow energy waves, indicates the Liquid Glass design language that is offered on iOS 26. This design language will bring in a transparent interface different from the usual light and dark modes.
While the new lineup will include iPhone 17, iPhone 17 Pro and iPhone 17 Pro Max, Apple is likely to skip the Plus model. Instead, fans will be treated to a slimmer iPhone 17 Air model. The iPhone 17 lineup are expected to get updated A19 or A19 Pro chips. Reports also suggest that ProMotion feature might be offered for all the models.
AirPods Pro 3 could come with heart-rate monitoring features and an interactive touchscreen display in the charging case.
