It is finally here! You can now speak to Amitabh Bachchan on Alexa. Amazon on Thursday launched the voice of the Bollywood superstar on its voice assistant. This is India’s first celebrity voice to feature on Alexa.
To enable the feature on Echo devices, users will have to pay an introductory price of Rs 149 per year. You need to say, “Alexa, introduce me to Amitabh Bachchan” to purchase the celebrity voice.
Users can make the purchase by giving a command: “Alexa, introduce me to Amitabh Bachchan”. After the feature has been activated, users can begin interacting by using the wake word ‘Amitji’. The celebrity experience features content handpicked by Bachchan such as stories from his life, a selection of poems by his father Harivansh Rai Bachchan, tongue twisters, motivational quotes, and more.
“At Amazon & Alexa, we consistently innovate on behalf of our customers and building the Amitabh Bachchan celebrity voice experience with one of India’s most iconic voices has been a labour of love. Creating the world’s first bi-lingual celebrity voice required us to invent & re-invent across almost every element of speech science – wake word, speech recognition, neural text-to-speech and more,” said Puneesh Kumar, Country Leader for Alexa, Amazon India.
Users can interact with Alexa and Bachchan's voice in English, Hindi or both.
Amazon had announced its partnership with Bachchan in September last year. Though Bachchan is the first Indian celebrity to lend his voice to Alexa, he follows actor Samuel L. Jackson who was revealed as Alexa’s first-ever celebrity voice in 2019.