Technology has impacted a wide range of sectors. The latest in the fray is cancer care. Health tech firm Goqii has come up with a holistic cancer management programme in collaboration with Luke Coutinho, an alternative medicine and holistic nutrition expert. Under the initiative, GOQii will offer services extended to cancer care programmes at affordable prices across India. Cancer patients will also have access to the GOQii ecosystem of specialised coaches, hospital tie-ups, diagnostic labs, doctor consultations through the app.
Goqii is a wearable tracker that combines wearable technology with advice from health experts, coaches and doctors.
GOQii will tap into Luke’s specialisation and experience in treating cancer patients across the globe. He has been instrumental in helping patients into remission and keeping them there, and using nutrition and holistic lifestyle to reduce and manage the collateral damage of conventional treatments and medication. He is involved in nutrition and micro nutrition for the prevention and healing of cancer and is also involved in pain management that comes along with the disease.
One in 13 cancer patients in the world is an Indian. The biggest challenge faced in India today is not the treatment of cancer but preventing relapses or recurrence through lifestyle management
Currently, patients suffer from the side effects of aggressive treatments. Luke Coutinho believes that side effects must be effectively managed to prevent further collateral damage to organ health and immunity.
“Immunity cannot be compromised at any cost. This cancer care programme will help patients better manage their side effects and boost immunity with a focus on holistic healing and will not be diet or calorie-based but with a focus on a powerful drug called Lifestyle. I believe this collaboration will go a long way in extending affordable cancer care to people worldwide. We believe in an integrative approach with conventional medicine and lifestyle. Our interest is the quality of life and health for all,” said Coutinho.
The cancer care service is not a replacement for a regular doctor or conventional treatment and does not apply to any emergency medical or chronic situations. The services will be available on the GOQii platform from August 2018 at a price point starting from Rs 11,999 per year.