PM Narendra Modi announced launch of the 'Swachchata hi Seva Movement' from September 15. He announced that same with a series of tweets and a video message.
"I look forward to interacting with those who have worked assiduously on the ground to strengthen the Swachh Bharat (Clean India) Mission after which swachhata (cleanliness) activities will begin," he said.
The Swachhata Hi Seva Movement' (cleanliness is true service) is a great way to pay tribute to Mahatma Gandhi, he said.
The Swachch Bharat mission was launched by the Modi-government four years ago on October 2. The mission aims at making a clean and Open Defecation Free (ODF) India by 2019.
The prime minister termed the mission as a "historic mass movement aimed at fulfilling Bapu's dream of a clean India."