Netflix’s recent major update requires every shared profile to have its own separate email login credentials; it does not apply to accounts designated by Netflix for kids. The rule came into effect on June 15, 2026, according to a Netflix spokesperson.
Before the update, users could add up to five profiles with different names using a single email account; now, every single profile on a shared account must be linked to its own unique email address. Instead of all profiles sharing the main account owner’s login credentials, now each profile will have its own unique email address to access the specific profile.
Netflix claims that this is for the convenience of the users, as with the new update, each profile owner can receive their own sign-in verification codes through their email, without relying on the main account holder. They can also change the display, subtitle language, and audio settings without altering the settings of other profiles. It is intended to provide a more personalised experience.
While some users see this as a convenient update, others are concerned; they feel Netflix initiated this change to collect more user data to sell to advertising companies. The company’s privacy policy states that it may share user email addresses with advertising agencies.
This new move further tightens the account management following the massive global crackdown on passwords in 2023, which forced users outside their primary residences to pay an extra membership fee.
