Director Sanal Kumar Sasidharan's film S Durga, which was in the eye of the storm during the International Film Festival of India and International Film Festival of Kerala last year, is gearing up for release on March 23.
The film was in news ever since its title courted controversy and had to be changed from Sexy Durga to S Durga.
Breaking conventions, the makers are trying a new model of film distribution this time. The movie will be distributed through groups of film enthusiasts in various regions of Kerala. Ten per cent of theatre earnings will be shared with those regional groups. Film societies, film clubs in colleges or arts and cultural organisations can be distributors ofthe film.
The charges of theatre operations and poster and publicity expenses will be borne by Niv Art Movies, producers of the film.