SBI Cards and Payment Services Ltd, India’s largest pure-play credit card issuer, has joined forces with Zomato-parent Eternal Limited to launch the co-branded 'Eternal SBI Card'. According to SBI Cards, customers can request early access via mobile apps starting today, with cards rolling out phase-wise from October 22, 2026.
As per the official statement by the issuer to the stock exchanges, cardholders receive a 10 per cent instant discount on transactions on Zomato, District, Bistro, and eligible electronic and beauty purchases on Blinkit, subject to a combined cap of ₹2,000 per month.
Additionally, users gain a 5 per cent instant discount on other categories on Blinkit and a 1+1 offer on movie ticket purchases through the District app.
Beyond the ecosystem, the card offers 5 per cent cashback, capped at ₹1,000 monthly, on partner platforms including Apollo 24/7, ixigo, Uber, and Urban Company.
Salila Pande, Managing Director & Chief Executive Officer of SBI Cards, stated: "SBI Card has always strived to bring products for its customers that are customised as per their diverse lifestyle and preferences, offering maximum value and enhanced experience.... Designed around customers' everyday spending needs, the card brings together compelling cashback benefits, convenience, and value across a wide range of categories. The launch will bolster our retail co-brand credit card portfolio."
Akshant Goyal, Chief Financial Officer of Eternal, added: "'Get more out of every day' is the core belief the Eternal SBI Card is built on. There's a strong opportunity to create more value around the high-frequency transactions that are already a part of our customers' lives. With Zomato, Blinkit and District at the centre, the card brings together these everyday spends in one ecosystem, while extending value beyond it."
The card is available on Mastercard and RuPay networks for an annual joining fee of ₹499, which includes a six-month complimentary Zomato Gold membership, as per official documentation, with a spend-based annual fee waiver upon achieving spends of ₹2 lakh in the previous year, alongside a 1% fuel surcharge waiver.
