Indian auto giant Tata Motors Passenger Vehicles has been making waves over the past couple of years with impressive releases, the recent rebranding of its EV line and the overall Tata Cars brand, along with a marked improvement in public perception. However, its British unit, Jaguar Land Rover, has been undergoing one "strategic transformation" after another.

The latest in this "strategic transformation" was announced by JLR this week, where the TMPV unit bluntly stated: "JLR will reduce its global workforce by around 4,000 roles over the next two years".

JLR—makers of luxury-turned-EV brand Jaguar and SUV mainstay brands  Range Rover, Defender, and Discovery—employs 43,000 people globally. The personnel cut the automaker announced puts the current layoff at close to 9.3 per cent of its workforce. 

"The reduction, which is not expected to impact direct manufacturing jobs, will be achieved through voluntary means wherever possible," the company stated.

JLR began its consultation on the first round of reductions on Monday and stated that it would "provide support to all colleagues affected by the changes and engage with Trade Unions and employee representatives throughout the transition."

All of this is part of the British automaker’s "growth reimagined" strategy that it unveiled back in June this year at its investor day. Then, JLR had committed to shareholders that it would look to achieve "£1.7 billion of savings over the next two years to reduce its break-evens towards 300,000 units" as it navigated "an increasingly competitive and rapidly changing market and continuing geopolitical uncertainty".

Back in India, JLR’s parent company TMPV also announced physical group meetings with analysts and institutional investors on September 11.

These meetings are set to include representatives from Aditya Birla AMC, Birla PMS, Bank of India Mutual Fund, Edelweiss Asset Management Company, IndusInd General Insurance Company Limited, Invesco Mutual Fund, JM Financial Asset Management, Kotak Alternate Asset Managers, Kotak Mutual Fund, New Vernon Advisers Lp, PGIM India Mutual Fund, Renaissance Investment Managers, SBI Pension Fund, Stallion Asset, Star Union Daichi Life Insurance, 3P Invest Managers, Canara HSBC OBC Life Insurance Company Limited, Enam Investment & Services, Habrok Capital, Helios Capital Management, LIC Mutual Fund, Nippon India Mutual Fund, Quantum Mutual Fund, Tara Capital Partners, and The Investment Trust of India.

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