Flipkart has launched its UPI service for online and offline payments within the app as well as in other platforms.
Collaborating with Axis Bank, the e-commerce major revealed that the servive will be first made available for Android users. The move is seen as a bid to reduce dependence on third party UPI apps like Google Pay, PhonePe and its e-commerce rival Amazon's Amazon Pay.
"Recognising the dynamic digital landscape, the launch of Flipkart UPI seamlessly merges the convenience and cost-effectiveness of UPI with the trusted efficiency customers expect from us," said Dheeraj Aneja, Senior Vice President, Fintech and Payments Group at Flipkart.
Flipkart UPI service will be available across its sister companies Myntra, Cleartrip, Flipkart Health+ and Flipkart Wholesale.
Flipkart's Chief Corporate Affairs Officer Rajneesh Kumar took to X, posting, "Excited to announce the launch of the @Flipkart #UPI handle, which further boosts @_DigitalIndia & ongoing #DigitalTransformation. #FlipkartUPI is accessible to over 50 crore of our customers & many more nationwide within & outside of the Flipkart #marketplace. Powered by @AxisBank, it transforms digital payments and includes unique features like #Supercoins, cashback & more. #CustomerExperience #FlipkartUPI #Innovation"
Sanjeev Moghe, President and Head, Cards & Payments, Axis Bank, said, “Axis Bank has always been at the forefront of extending multiple payments flows of UPI to its customers. We continue to scale our growth in UPI with partnerships and innovations. Our partnership with Flipkart has come a long way from launching one of India's most successful co-branded credit cards to now launching the Flipkart UPI service."
Besides top players like PhonePe, Google Pay, Paytm and Amazon Pay, UPI services are also provided by WhatsApp, MakeMyTrip, Zomato, Tata Neu, Airtel, PayZapp and several others.
