Threads rolls out 'Following' feature

Meta-owned social networking site Threads, on Tuesday, rolled out a feature that the users have been demanding ever since its launch on July 6—a 'Following' tab.

The new feature allows users to see posts of people they follow in a chronological order instead of the algorithmically curated posts that come in the 'For you' feed of the platform.

CEO Mark Zuckerberg wrote: “Ask and you shall receive,” in response to a user who requested the feature on the platform.

However, the new feature may not be available for many users yet, even if they have the latest version of Threads. Some users reportedly found that hitting the home button to reset the feed brought the 'Following' tab on the app.

Many users, meanwhile, were quick to point out that the 'For you' and 'Following' tabs on the platform look very much similar to the current layout of Twitter, which too has these two tabs.

The announcement of the new feature comes amid reports that Threads has been finding it tough to bring in more users to the platform, which was billed as 'Twitter killer'. According to media reports, the traffic to Threads declined by 75 per cent since its arrival on June 6.

New data apps tracking firm Sensor Tower indicates the hype has died down and Threads has seen a 20 per cent decrease in active users and a 50 per cent reduction in time spent on the app, from 20 minutes to 10 minutes.

According to app intelligence firm data.ai, Threads had the most downloads coming from India (33 per cent), followed by Brazil (22 per cent) and the US (16 per cent).