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Zuckerberg announces launch of 'blue' paid subscription service Meta Verified for FB, Insta

Says this will protect users against impersonators

Meta Layoffs

In the wake of the 'blue' subscription launched by Twitter a few months ago, Meta Platforms, on Sunday, announced the launch of Meta Verified, a subscription service that lets you verify your account.

Meta Verified starts at $11.99 per month on web or $14.99 per month on iOS, Meta CEO Mark Zuckerberg said in a Facebook post.

Zuckerberg said the feature will protect users against impersonators.

"...this week we're starting to roll out Meta Verified -- a subscription service that lets you verify your account with a government ID, get a blue badge, get extra impersonation protection against accounts claiming to be you, and get direct access to customer support," his post read.

This new feature is about increasing authenticity and security across our services, he said.

"Meta Verified starts at $11.99 / month on web or $14.99 / month on iOS.

The feature will be initially rolled out in Australia and New Zealand this week and will be launched in other countries soon.

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