In today’s competitive market, social media has become an imperative part of businesses
and brands. Interestingly, the real estate landscape is leveraging the digital medium to establish a client base for building better goodwill. And in the height of the pandemic, many realtors have upped their content creation skills to expand their reach and boost higher sales. Turning more and more towards content marketing, realtor and travel influencer Alex Drobin has built his reputation as one of the finest names in the industry.
Taking his marketing strategies to next level, the Toronto-based influencer engages with the audience having questions about buying and selling properties in different parts of Canada. “I first discovered the potential target audience as per their interest, location and choices. Along with it, I was aligned with what other competitors are offering to the customers in the real estate market”, said Alex.
Drobin considers social media and digital marketing a perfect tool to build trusting relationships with clients. He says, “Almost every individual is present on social media. Driving your business through digital marketing tools can help in getting qualified leads. Additionally, I believe that the content about real estate will encourage brand awareness and help in connecting to a larger audience.”
On his Instagram page ‘@alex.drobin’, the realtor has been creating a variety of content about real estate to keep his audience informed. Right from raising awareness about how much money one needs to have to buy a home in Canada to showcasing exquisite properties in Toronto, Mississauga and Brampton among other adjoining areas, Alex keeps his followers updated about the best residential and commercial properties in the country.
Besides his stint as a realtor with The Sidorova Inwood team, Alex has been working as a travel host with Travelxp. In the past, he has hosted two successful shows with the channel - ‘Food Fact Fun’ and ‘Off The Grid’. These shows turned out to be a huge hit and are telecasted across different countries.
So far, he has explored different countries like the UK, India, the UAE and the Netherlands. Other than building a lucrative empire in the real estate sector, Alex Drobin is following his dream of travelling to the world’s best destinations. All in all, the realtor has earned great fortunes through social media and he continues to inspire everyone with his top-notch content creation skills.
