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GoldenPi collaborates with 5paisa to enable online Bonds investment


Investing in fixed-income products has always been a tedious and cumbersome process. It required you to visit a bank and fill out long pages of documents. The general perception was that bonds are old-fashioned, and usability limited to senior citizens. However, with the advent of tech-driven new-age startups, things have changed in the last few years.

As a pioneer in this space, GoldenPi, India’s largest fintech start-up building an ecosystem for fixed income investments has revolutionized the process of investing in fixed income. Taking the process online with a click of a button, investing in fixed income has become not just hassle-free but convenient and faster.

Fueling the growth of the ecosystem, GoldenPi is announcing its collaboration with 5paisa, one of the largest brokerage firms in India. The coming together of the two firms will help individual retail investors with greater and credible options in fixed income investments, namely Bonds and Debentures, and make the entire process faster and more convenient for them. The collaboration comes in the form of GoldenPi’s flagship SaaS product for fixed income getting integrated with 5paisa platforms, both web, and mobile.

Founded in 2017, GoldenPi was established with the mission to change and remodel how millions of retail investors from India access fixed income investments through their phones and laptops in a hassle-free manner. In a short period of time, the Bengaluru-based startup has impacted millions of retail investors across tier I and tier II cities by providing access to alternate and higher yielding fixed income investment options through a seamless online journey. As the first tech-enabled startup in the bonds and debentures space, GoldenPi adopts a highly investor-centric model, which enables best daily price discovery along with improved liquidity. The company features daily inventory to the tune of INR. 5000 crores for investors looking to invest as little as INR. 10,000 on its platform.

Commenting about the collaboration with 5paisa, Abhijit Roy and Samir Baran Pratihar, Co-founders, GoldenPi said, “We’re thrilled to have partnered with 5paisa. Given the current global scenario and how volatile the equity market is, our collaboration with 5paisa couldn’t have happened at a better time. 5paisa is the fastest-growing discount broker app that offers financial services with over 3 Million+ clients and 10 Million+ app users. We’re also excited to see the interest among millennials and greater awareness about Bonds in general. Based on our robust tech-enabled SaaS platform, we look forward to making investments in bonds and other fixed investment products a hassle-free and convenient experience for people across income categories.”

Speaking on the occasion, Ankit Fitkariwala, CBO 5paisa, said, “Bonds and debentures serve as an excellent option to meet the growing need for fixed income in your portfolio. Bonds are recognized as a relatively stable form of investment that generates a fixed return. In fact some bonds can generate 9-10% annual returns or higher. All that we needed was a disruption in the space by making the entire process customer-friendly and providing real-time access to individuals. GoldenPi with its tech-first approach helps us meet the requirement effectively.”

Fixed income investments have never been this easy to access! Now a customer can log-in to the 5Paisa platform, navigate to the bonds in user section, and check out the list of daily aggregated bonds and their pricing. After shortlisting the bonds that meet their investment needs and making the payment online, the bond units are credited to the investor’s demat account.

Currently, GoldenPi partners with over 24 financial institutions in debt market in the country. With the SaaS version of its retail-first product, the plan is to reach out to investment service and product providers to increase awareness and access to alternative fixed-income investment solutions among risk-averse Indian investors.

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