Professionally Managed Living Operators Offer the Ideal Solution for Students and Young Working Professionals in the Post-COVID-era
Hygiene and sanitization are the new buzz words everywhere, as it should be! While the world is still battling the pandemic, specific protocols and guidelines have been developed to regain a sense of normalcy in our lives, in a phased manner. Slowly, but steadily, working professionals have begun returning to offices and colleges have started planning a phased reopening process. Those who had gone to their hometowns are now returning to the cities where they have made their second homes. This has created an opportunity for PGs in Bangalore , Mumbai, Delhi, and many others to gear up to welcome migrants to safer, more hygienic, and hassle-free living conditions.
There is a complete redefinition of how a regular day looks like, at home or outside, even for the smallest of everyday things, from our shopping needs to basic social interaction. Providing high-quality living experience with best in class amenities, branded professionally managed accommodation operators like Stanza Living are at the forefront of driving access, comfort, and safety. In particular, the pandemic has ushered a need for innovation in offering sand adaptability of infrastructure and services to make their resident’s everyday living safe, worry-free and COVID-combat prepared.
Millennial Behavior is Increasingly Prioritizing Usership over Ownership
Over 20 million students and working professionals within the country today need convenient, curated, high-quality managed accommodation solutions like Stanza Living. They are becoming increasingly unwilling to compromise with their living experience and are setting greater scores for quality living products and services. New-age consumers prefer an asset-light style of living – an all-inclusive solution where they can focus on experiencing life and taking care of their personal and professional needs, while all mundane living needs are managed by someone else. Hence, there is an increasing move towards managed accommodation options over a PGs or hostels as consumers seek greater value from their living spaces.
Consumers Demand a Stable, Supportive Work from Home Environment
Against the backdrop of the pandemic, consumers are trying to navigate the shift from workspaces/educational institutions to a seamless home-based work/study environment that is as effective and productive as their academic and professional ecosystems. This would involve power back-ups, stable internet connectivity, timely healthy and tasty meals, the privacy of space, high-frequency sanitization and housekeeping, etc that have become part of their basic requirements. Today, professionally managed accommodation firms are best-suited to solve them with their state-of-the-art infrastructure and ability to adapt and deliver consumer satisfaction. Further, professionally managed accommodation providers have created a close-knit, service ecosystem (residence managers, chefs, housekeeping staff, etc) that is somewhat insulated and safer as they are dedicated to each building and trained to practice hygiene protocols. This is a more compelling proposition, as opposed to a local PG/apartment set-up where one has to depend on household support (house helps, cooks, etc) that are often shared among localities. This accentuates the likely risk of getting infected.
Sanitization, Health, and hygiene have become top consumer priorities
Leading players like Stanza Living have adopted COVID-Combat Ready Operating Frameworks to deploy best-in-class operating practices with special focus on a safe, secure, sanitized living experience. From strong hygiene-maintenance measures, frequent sanitation processes, strict staff, and resident health checks to contactless operations with food delivery, housekeeping, etc, they are offering a seamless service supply. Measures like mandatory PPE for all staff, Aarogya Setu app installs for everyone, medical undertaking, and travel history recording for all residents, as well as social distancing markers for all common spaces, have also become standard operating procedures across all its residences. The company has further instituted a 24*7 Quick Response Team for any untoward COVID-related escalations. In comparison, there is uncertainty with local PGs/hostels on their ability to adapt high-frequency sanitation and hygiene measures for an extended period, considering the impact on their operating costs and slim profits which have already been taxed by the pandemic situation.
For students and working professionals living away from home, this has been a particularly challenging time, as they grapple with the harsh realities of the crisis including pay-cuts and university closures. Against this backdrop, managed accommodation spaces have been a home away from home for these students and professionals as they continue to steadily provide services and support residents while many local PGs, hostels, and renting options shuttered down due to the ongoing pandemic. For the Millennial and Gen Z population, managed accommodation players are in line with their needs of easy access over ownership of daily living needs addressed through the professional operation of physical spaces while thoroughly following the new COVID-19 protocols and norms.
