At a time when people are looking out for options to build immunity during the COVID-19 pandemic, dairy brand Amul has introduced ‘Amul Haldi Doodh’, a ready-to-drink turmeric milk.
An official of Amul noted that in the wake of the virus outbreak, the AYUSH ministry had released guidelines for people to adopt preventive measures for self care. The ministry particularly recommended people to consume haldi doodh or golden milk to keep their immunity level high, he said.
A statement from AMUL said that in order to provide a ready-to-drink option to the consumers across the country, it has launched an affordable and easily accessible immunity booster beverage ‘Amul Haldi Doodh’, known for its anti-bacterial and anti-inflammatory properties.
Combined with the goodness of rich and creamy standardized Amul milk, turmeric makes for a perfect immunity booster beverage that has all the properties to stave off illness, the company said. Besides being healthy, ‘Amul Haldi Doodh’ has flavours of kesar and badam. This drink can be consumed regularly by any age group at any hour of the day. It comes at a price of Rs 30 for 200ml easy-open-end can, the company added.
The drink is available at all Amul parlours and retail counters, it said. The product is being packed at state of the art manufacturing plants in west and north India, having production capacity of 2,00,000 packs per day.
The company said it will soon launch a range of more such natural and healthy drinks like ginger milk and tulsi milk.
Amul is already offering ‘Kadhai Doodh’, jiggery-based ‘Gur Doodh’, Ayurvedic memory milk and malt drink among others.