Monisha Mehta on her journey as a Content Creator

Monisha-Mehta

The work of a social media influencer is much more challenging than it seems to us. They have to be constantly updated with changing trends while keeping the content relevant. Among the most-followed Influencers is Monisha Mehta with over 200k followers on Instagram. She started blogging in 2017 and left her full-time job at Jio. Monisha Mehta works with some of the biggest fashion, lifestyle, and beauty brands globally and also did her contributes to giving back to society time by getting tied up with NGOs like Advitya, and Milaap Foundation, and sponsoring lunches for the specially-abled elders and kids. She was a part of Leo Club where she spent time and sponsored food for the kids surviving cancer.

In a recent interview with Monisha Mehta, Here’s an excerpt from the conversation:

1) How did you start your blogging journey?

It was in my last year of college when I developed more interest in content creation and got the desire to explore it. I got the opportunity to shoot for the clothing brand “Golmaal” in Lokhandwala, Andheri. They were so happy with my work that they featured my picture on the billboard in front of their shop. It was one of the most memorable moments for me and there was no looking back since then. I started my internship in Jio but what made me happy was content creation which I started solely as a hobby. I was not able to manage and give time to my passion apart from weekends and even missed out on a few brand collaborations because of office work and timing. That’s when I decided to take the risk and explore my passion full-time. Little did I know that I would quit my desk job to explore my passion full-time. Once you find what you love, take that plunge of risk and give it your all.

2) Tell us more about your blog?

My blog is a mix of fashion, lifestyle, travel, and beauty. Before taking up any brand endorsements, I make sure to use the product personally to ensure my personal experience before letting my audience know about it. Talking about travel experiences, I have been to the spectacular forts of Jodhpur & Jaipur enchant by the beauty of Kerala to colorful Gujarat, it has been an incredible experience. My vision is to make people’s life better and help them out in any way possible. I wear many hats at one time. Today, as a blogger, I am my stylist, my director, my production assistant, and even my photographer sometimes. I have learned to play so many roles in one and I could attribute this to my multitasking skills.

3) How do you stay relevant where content changes so often?

I believe in creators supporting each other and working hard. For me, it is all about creating content consistently & staying true to my audience. I make content that is fun, quirky, & relatable to my audience.

4) One of your best career-defining moments?

Every brand campaign I have done has been a good experience and I’m grateful for each one of them.

One of the most memorable brand campaigns was collaborating with Maharashtra Tourism and going to Ratnagiri to cover the hidden gems. My content is up on their page as well. It feels good to see my content being used by big and renowned brands globally like L'Oréal, Mahendra Rise, Colors, Samsung, and many more.

5) Who is the biggest influence in your life?

It is my mom and sister Ruchi. There have been ups and downs in this journey and they have supported me and been there for me throughout. I have grown up looking at my mom of how she has been so independent since the start and both my parents doing business inspired me to start something of my own. My close friends Brinda, Sandhya, and Roma are also my strongest pillars in this journey.

6) Anything that you would like to convey to the upcoming creators?

Create your style and make sure to be comfortable and confident in it. Be consistent and keep working hard to create quality content that makes you happy and fulfilled.

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