Kochi: A joint initiative by Federal Bank and Malayala Manorama, the "Kaliyum Karyavum" awareness program was launched in Kochi, Kerala with an objective to help students deal with excessive screen time, a common problem faced by children and their parents. The campaign was carefully designed to get the attention of students in a meaningful manner and help them articulate the pros and cons of screen time. legendary art forms were used in a contemporary context to communicate with young students. Kerala's traditional art forms, Chakyarkoothu and Theyyam were introduced in the schools to convey the harmful effects of excessive screen usage, the importance of savings, and financial security. Theyyam, the folk-art form that originated in north Kerala that combines dance, mime, music, and theatre added a lot of excitement and cheer among the students as most of them have not seen one in proximity. A specially scripted performance by Chakyar koothu was one of its kind. The students and teachers attending the programme were most attentive and in wonder as the artist did a monologue on how to deal with excessive screen time.
An interactive session with mental health experts were also included in the 1 hour programme, enabling students to ask questions.
The campaign was launched on November 28th at Kadavantra Kendriya Vidyalaya School in Kochi and later taken to Thiruvayiyoor Cochin Refineries School, N.S.S Higher Secondary School Tripunithura, St. Mary's Convent Girls High School, Kaloor Greets Public School, and Assisi Vidyaniketan Public School. The program was well accepted by students and will be extended to more schools in the coming days.
For many children, this was their first encounter with art forms like Chakyarkoothu. The lessons on financial security also sparked curiosity among many. The program will continue in various schools across the state as the campaign progresses