Kill that fake news!

In its latest iteration, the Indian talent-fueled team messaging and collaboration platform Flock, has added a Fake News Detector (FND). The feature cuts down on false and misleading information, messaging and collaboration environments and decision-making processes.

It works like this: 

Flock FND identifies and flags content from sources deemed misleading, unverified or false when users share it on the Flock  platform among teams within their organizations, customers and partners. When users unknowingly share suspect URLs into Flock chat boxes, Flock FND cross-references the link within a database of more than 600 verified fake news sources. 

When content from an unreliable news source is detected, Flock FND immediately flags it and warns users that it is fake news. An icon and red bar alongside the preview of the URL makes it impossible for users to ignore the alert. Users then have the option to remove the content before it becomes widespread.

Says Flock founder and CEO Bhavin Turakhia: “Optimal decisions are based on reliable information; however, employees rarely have the time to validate each piece of information they receive or consider. Misinformation breeds misinformation, and through the simple means of sharing in today’s digital ecosystem, one unreliable piece of content can easily spread like wildfire throughout an entire organization and beyond. With the Flock Fake News Detector, we’ve taken a socially responsible and proactive step to counter this global epidemic and support organizational productivity, efficiency and decision-making.”

Founded in 2014, conceived in India  and headquartered in Dubai,  Flock is used by 25,000 organizations worldwide. 

See a YouTube video on how Flock FND works here